會稽山黃酒營銷策劃方案書(完整版)
【正文】 ............................................................ 2 第 2章 會稽山與古越龍山企業(yè)狀況 .......................................................................... 3 會稽山黃酒企業(yè)狀況 .......................................................................................... 3 古越龍山企業(yè)狀況 ............................................................................................. 3 第 3章 會稽山與古越龍山的優(yōu)劣比較及應(yīng)對策略 .................................................. 4 優(yōu)勢 .................................................................................................................. 4 劣勢 .................................................................................................................. 4 應(yīng)對策略 ........................................................................................................... 4 第 4章 銷售上的瓶頸戰(zhàn)略 .......................................................................................... 6 銷售上遇到的問題 ............................................................................................. 6 問題產(chǎn)生的原因 ................................................................................................. 6 應(yīng)對方案 ........................................................................................................... 6 第 5章 營銷組合 .......................................................................................................... 7 價格策略： ........................................................................................................ 7 銷售渠道 ........................................................................................................... 7 創(chuàng)新渠道 .......................
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