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strategies would work or fail for your client). Client’s strategic starting point Understand the client’s distinctive petencies and capabilities. Economics of business decision Have detailed support of the revenues, costs for the pany, major business units and customer segments as necessary. Have detailed support of the revenues, costs, capital expenditures and potential NPV of any business strategy alternatives. Understand the breakdown of revenue and costs (. fixed versus variable). This list is by no means exhaustive, but we hope it gives you a good start. If you have difficulty preparing your case, please call Chuck Baren at (312) 5513909 for guidance. 。 Company to assist you during your case preparation. Selecting Your Case McKinsey interviewers choose their cases based on past business experiences. When developing your own case, we suggest, if possible, that you do the same. Try to draw on realworld experiences or business problems that you have been exposed to as part of your Kellogg courses. These experiences and problems provide a great foundation for a case. You can also pick an interesting situation