thomas福建某集團(tuán)這些改變?nèi)绾文軒椭覀兲岣咪N量(完整版)
【正文】 aration of Manufacturing, S. C and Sales 不變的是 原法人單位仍不變 Unchanged Original Legal Unit untouched 管理 如何管理 在業(yè)務(wù)上自上而下地實(shí)行縱向條條管理 Management Business Management from top down 匯報(bào) 縱向 :自下而上向上級(jí)業(yè)務(wù)部門匯報(bào)， 橫向 :向與該業(yè)務(wù)有關(guān)的兄弟單位通報(bào) Reporting Vertically： from bottom up to supervising department Horizontally ： to relevant department 實(shí)施 產(chǎn)、銷各設(shè)獨(dú)立的財(cái)務(wù)報(bào)表，按法人單位匯總財(cái)務(wù)報(bào)表 Separate accounting book with Manufacturing, S. C and Sales Combining accounting book within a legal unit 生產(chǎn)驅(qū)動(dòng) MANUFACTURING DRIVEN 市場(chǎng)驅(qū)動(dòng) MARKETING DRIVEN 決策過程主導(dǎo)公司的焦點(diǎn) DECISION MAKING PROCESS DRIVES COMPANY FOCUS 誰(shuí)位居組織的最上層 ? Who is at the TOP of the Organization chart? 高管層 Executives 客戶和用戶 Customers amp。 Sales Network 提高供應(yīng)鏈管理能力 SupplyChain Capability 新產(chǎn)品 開發(fā) Brand Development 戰(zhàn)略兼并 和聯(lián)盟 Strategic Acquisition 目標(biāo) OBJECTIVE 產(chǎn)品 PRODUCT 市場(chǎng) MARKET 流程 “BEST PRACTICES” 行動(dòng) COMPETENCY 恒安遠(yuǎn)景規(guī)劃陳述 HengAn VISION STATEMENT 戰(zhàn)略一致性 STRATEGIC ALIGNMENT 企業(yè)遠(yuǎn)景規(guī)劃得到肯定并與具體行動(dòng)相聯(lián)系 Vision Statement 對(duì)消費(fèi)者的了解 銷售與市場(chǎng)營(yíng)銷的努力 制造能力 產(chǎn)品開發(fā) 對(duì)中國(guó)市場(chǎng)的需求和態(tài)度更加清晰 Consumer Understanding: Clearer view of China needs and attitudes 滿足中國(guó)市場(chǎng)獨(dú)特并不斷發(fā)展的需求 Brand Development: Products that meet China unique and emerging needs 能提供全部種檔次的產(chǎn)品 SupplyChain Capabilities: Low cost provider in all product classes 更深更廣地覆蓋中國(guó)市場(chǎng) Sales and Marketing approach: Deeper and Wider coverage of China market 明確業(yè)務(wù)增長(zhǎng)所需的資源 Sources of Growth 決策和關(guān)鍵文件 Decisions amp。 變革的挑戰(zhàn) 什么是“以市場(chǎng)為導(dǎo)向” The Challenge to Change What it means to be Market Driven 這些改變?nèi)绾文軒椭覀兲岣咪N量 !!!! 1. 為什么要進(jìn)行這些改革 ? 2. 哪些東西不變 ? 1. 業(yè)務(wù)需求和客戶 2. 領(lǐng)導(dǎo)權(quán)和所有權(quán) 3. 到底什么變了 ? 1. 組織結(jié)構(gòu) 2. 恒安業(yè)務(wù)模式 3. 標(biāo)準(zhǔn)業(yè)務(wù)程序 HOW WILL THIS CHANGE HELP US SELL MORE!!!! 1. Why are these changes being made? 2. What is NOT changing? 1. Business Demands amp。 Key Documents 制定戰(zhàn)略計(jì)劃的流程 STRATEGIC PLANNIN
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