上海通用汽車品牌策略案(完整版)
【正文】 pportunity losing CourtlikeDecember,2023 14External Threats of Shanghai GMPacificNorthCar produce increase %,sale increase %。,Environmentsystem)? HydrogenTechnology? ElectromotionFluorin? InformationBlooming? Get the market share over 15% in 2023.December,2023 9GlobalBuick? Cross cultural clash could end in failure of decisionmaking. ? Frequency merging might get shortage of cash flow. ? Too many kinds of products bring no scope economy, cost rising. ? Fittings stocking by electronic merce is not so much. ? Too much media reporting could be understood to be untruthful.? Doesn’t hold Chinese consumers’ mentality deeply. Good public image, take responsibility for society. cultureOpportunities The industry is very mature in the world but it is a blooming industry with much market potential in China. The government think much of the development of motorcar industry. The gap between petitors is not too much, easy to get petitive advantage in free petition stage. Distribution quantity raise much, individual buyers take more and more proportion. Relating services are improving. The industry is just beginning, many standards need to be perfected.ExternaltoStrengthTotalHigh I II IIItoMatrixDecember,2023 26RAPIDALTERNATIVESIntegration, selling on the spot.One center, market peration.Key QSPM (quantitative strategic planning matrix)December,2023 28loyalty 3 4 Strongmarketandformanufacturing,clashopportunityofnomerce － ContinuedDecember,2023 29Thank you very much!Good luck in final!December,2023 30。Totalholdnoteconomy,flow. 2 3 Too － endITabilitybeingin and STRATEGIC II QuadranttoScoreStrong Average Weakbestworst–1Environmental+6positionFinancialThreats Severe petition ,size smaller than multinational corporations Heavy consumption tax Poor city traffic and limited parking place Depend on affiliated enterprises for model, poor RDactivities. Soft marketing, manufacturing, logestics, IT , market reaction system.December,2023 21TOWS Analysisǒ The industry is very mature in the world but it is a blooming industry with much market potential in China. ǒ The government t
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