【正文】 ..............................................17三 片區(qū)房地產(chǎn)市場(chǎng)研究 ...........................................................................................181 片區(qū)規(guī)劃 ..................................................................................................182 片區(qū)房地產(chǎn)市場(chǎng)特征 ................................................................................19 片區(qū)房地產(chǎn)市場(chǎng)發(fā)展 .........................................................................................192. 2 住宅房地產(chǎn)市場(chǎng) ................................................................................................19 住宅房地產(chǎn)市場(chǎng)概況 ......................................................................................19 住宅房地產(chǎn)市場(chǎng)供給 ......................................................................................19 住宅房地產(chǎn)需求分析 ......................................................................................20 典型房地產(chǎn)調(diào)查 ..............................................................................................202. 3 商業(yè)房地產(chǎn)市場(chǎng) ................................................................................................22 商業(yè)房地產(chǎn)供給 ..............................................................................................22 片區(qū)商業(yè)房地產(chǎn)分布 ......................................................................................22 商業(yè)房地產(chǎn)需求分析 ......................................................................................23 商業(yè)房地產(chǎn)經(jīng)營(yíng)情況 ......................................................................................23 經(jīng)營(yíng)方式 ..........................................................................................................23 發(fā)展機(jī)會(huì) ..........................................................................................................23 典型房地產(chǎn)調(diào)查 ..............................................................................................243 片區(qū)房地產(chǎn)市場(chǎng)分析結(jié)論 .........................................................................26 住宅房地產(chǎn)市場(chǎng) .................................................................................................26 商業(yè)房地產(chǎn)市場(chǎng) .................................................................................................26四 項(xiàng)目 SWOT 分析及評(píng)價(jià) .....................................................................................27X 1 項(xiàng)目 SWOT 分析 ......................................................................................27 優(yōu)勢(shì)（S） ...........................................................................................................27 劣勢(shì)（W） .........................................................................................................27 機(jī)會(huì)（O） ..........................................................................................................27 威脅（T） ...........................................................................................................272 項(xiàng)目評(píng)價(jià) ..................................................................................................28五 地鐵對(duì)項(xiàng)目影響 ...................................................................................................291 X 地鐵規(guī)劃 ...............................................................................................29 軌道交通布局 .....................................................................................................29 地鐵帶來的轉(zhuǎn)變 ................................................................................................302 地鐵商業(yè)調(diào)查 ...........................................................................................30 X 市地鐵 1 號(hào)線沿線地下商業(yè)調(diào)查 ................................................................30 地鐵對(duì) X 商業(yè)的影響 .......................................................................................313 地鐵對(duì)本項(xiàng)目的影響 ................................................................................31六 項(xiàng)目定位及評(píng)估 ...................................................................................................321 項(xiàng)目定位 ..................................................................................................32 項(xiàng)目發(fā)展規(guī)劃 .....................................................................................................32 地下室部分設(shè)計(jì)內(nèi)容和要求 ............................................................................32 商場(chǎng)和公交站設(shè)計(jì)內(nèi)容和要求 ........................................................................33 商務(wù)公寓設(shè)計(jì)內(nèi)容和要求 ................................................................................33 客戶定位 ...........................................................................................................33 價(jià)格定位 ...........................................................................................................342 項(xiàng)目評(píng)估 ..................................................................................................34 項(xiàng)目發(fā)展規(guī)劃評(píng)估 .............................................................................................34 項(xiàng)目戶型設(shè)計(jì)評(píng)估 .............................................................................................34 客戶定位評(píng)估 .....................................................................................................35 價(jià)格定位評(píng)估 .....................................................................................................36 項(xiàng)目評(píng)估意見 .....................................................................................................37七 項(xiàng)目開發(fā)建設(shè)進(jìn)度安排 .......................................................................................381 有關(guān)工程計(jì)劃說明 ....................................................................................382 施工橫道圖 ..............................................................................................38八 投資估算與資金籌措 ...........................................................................................391 項(xiàng)目總投資估算 .......................................................................................392 資金籌措 ..................................................................................................413 投資使用計(jì)劃 ........................