【正文】 ..............................................17三 片區(qū)房地產(chǎn)市場研究 ...........................................................................................181 片區(qū)規(guī)劃 ..................................................................................................182 片區(qū)房地產(chǎn)市場特征 ................................................................................19 片區(qū)房地產(chǎn)市場發(fā)展 .........................................................................................192. 2 住宅房地產(chǎn)市場 ................................................................................................19 住宅房地產(chǎn)市場概況 ......................................................................................19 住宅房地產(chǎn)市場供給 ......................................................................................19 住宅房地產(chǎn)需求分析 ......................................................................................20 典型房地產(chǎn)調(diào)查 ..............................................................................................202. 3 商業(yè)房地產(chǎn)市場 ................................................................................................22 商業(yè)房地產(chǎn)供給 ..............................................................................................22 片區(qū)商業(yè)房地產(chǎn)分布 ......................................................................................22 商業(yè)房地產(chǎn)需求分析 ......................................................................................23 商業(yè)房地產(chǎn)經(jīng)營情況 ......................................................................................23 經(jīng)營方式 ..........................................................................................................23 發(fā)展機會 ..........................................................................................................23 典型房地產(chǎn)調(diào)查 ..............................................................................................243 片區(qū)房地產(chǎn)市場分析結(jié)論 .........................................................................26 住宅房地產(chǎn)市場 .................................................................................................26 商業(yè)房地產(chǎn)市場 .................................................................................................26四 項目 SWOT 分析及評價 .....................................................................................27X 1 項目 SWOT 分析 ......................................................................................27 優(yōu)勢（S） ...........................................................................................................27 劣勢（W） .........................................................................................................27 機會（O） ..........................................................................................................27 威脅（T） ...........................................................................................................272 項目評價 ..................................................................................................28五 地鐵對項目影響 ...................................................................................................291 X 地鐵規(guī)劃 ...............................................................................................29 軌道交通布局 .....................................................................................................29 地鐵帶來的轉(zhuǎn)變 ................................................................................................302 地鐵商業(yè)調(diào)查 ...........................................................................................30 X 市地鐵 1 號線沿線地下商業(yè)調(diào)查 ................................................................30 地鐵對 X 商業(yè)的影響 .......................................................................................313 地鐵對本項目的影響 ................................................................................31六 項目定位及評估 ...................................................................................................321 項目定位 ..................................................................................................32 項目發(fā)展規(guī)劃 .....................................................................................................32 地下室部分設計內(nèi)容和要求 ............................................................................32 商場和公交站設計內(nèi)容和要求 ........................................................................33 商務公寓設計內(nèi)容和要求 ................................................................................33 客戶定位 ...........................................................................................................33 價格定位 ...........................................................................................................342 項目評估 ..................................................................................................34 項目發(fā)展規(guī)劃評估 .............................................................................................34 項目戶型設計評估 .............................................................................................34 客戶定位評估 .....................................................................................................35 價格定位評估 .....................................................................................................36 項目評估意見 .....................................................................................................37七 項目開發(fā)建設進度安排 .......................................................................................381 有關工程計劃說明 ....................................................................................382 施工橫道圖 ..............................................................................................38八 投資估算與資金籌措 ...........................................................................................391 項目總投資估算 .......................................................................................392 資金籌措 ..................................................................................................413 投資使用計劃 ........................