【正文】 ................................................................................................................37第 10 計(jì)　 “笑里藏刀” .....................................................................................................................................40●《 佐賀報(bào) 》 精誠(chéng)所至金石為開(kāi) ...................................................................................................................40● 王銀飛在經(jīng)營(yíng)中的人情味 ...........................................................................................................................41● 洗染廠不靠錢(qián)緣靠情緣吸引客戶 ...............................................................................................................41● 上海家庭飯館笑中經(jīng)營(yíng)生意興隆 ...............................................................................................................422 / 128● 不能忘記冷漠與微笑在經(jīng)營(yíng)中的作用 .......................................................................................................42第 11 計(jì) 　 “李代桃僵 ”.................................................................................................................................43●“ 椰菜娃娃 ”開(kāi)創(chuàng)了一個(gè)新時(shí)代 ...............................................................................................................43● 二商旅避實(shí)擊虛留住八方賓 .......................................................................................................................43第 12 計(jì)　 “順手牽羊” .....................................................................................................................................44● 工程師借題發(fā)揮使對(duì)手心悅誠(chéng)服 ...............................................................................................................45● 微隙必乘，商品賣(mài)主步步為營(yíng) ...................................................................................................................45● 我方公司微利必得招招見(jiàn)效 .......................................................................................................................45第三篇　 攻戰(zhàn)計(jì) .......................................................................................................................................................46第 13 計(jì)　 “打草驚蛇” .....................................................................................................................................46● 以己之長(zhǎng)攻敵之短成為最穩(wěn)固的公司 .......................................................................................................47● 麥西公司謀而后戰(zhàn)走出困境 .......................................................................................................................47● 山德斯公司揚(yáng)長(zhǎng)避短敗中取勝 ...................................................................................................................48● 唐納生公司審時(shí)度勢(shì)戰(zhàn)勝一切對(duì)手 ...........................................................................................................48● 大化公司遠(yuǎn)慮解近憂 ...................................................................................................................................49● 重視經(jīng)濟(jì)情報(bào)在競(jìng)爭(zhēng)中取勝 .......................................................................................................................50第 14 計(jì)　 “借尸還魂” .....................................................................................................................................51●“ 健力寶 ”借用名人登峰造極 ...................................................................................................................51● 借電話號(hào)碼出租奔馳 ...................................................................................................................................52● 古井貢酒用 “古井號(hào)列車(chē) ”美名傳神州 ...................................................................................................52第 15 計(jì)　 “調(diào)虎離山” .....................................................................................................................................53● 范先生得天困之巧破 “卜內(nèi)門(mén) ”...............................................................................................................53● 王經(jīng)理用誘人之計(jì)低價(jià)購(gòu)進(jìn)大理石 ...........................................................................................................54第 16 計(jì)　 “欲擒故縱” .....................................................................................................................................54● 先播種后秋收 ...............................................................................................................................................55● 給你一些甜頭讓你割舍不掉 .......................................................................................................................55● 制藥公司利用抽獎(jiǎng)方式使假藥上鈞 ...........................................................................................................55第 17 計(jì)　 “拋磚引玉” .....................................................................................................................................56●“ 雙匯 ”在天安門(mén)上的驚世之舉 ...............................................................................................................56●“ 金鷹 ”巧購(gòu) “宮燈 ”后名聲大振 ...........................................................................................................57● 溫馨服務(wù)永遠(yuǎn)的承諾 ——“藍(lán)島 ”在崛起 ...............................................................................................58● 利用古都名城招攬大批客人 .......................................................................................................................60● 企業(yè)花錢(qián)買(mǎi)橋名聲大振 ...............................................................................................................................61第 18 計(jì)　 “擒賦擒王” .....................................................................................................................................62● 楊森困境求生存名揚(yáng)四海 ...........................................................................................................................62● 地產(chǎn)公司奪其魁首智勝鎮(zhèn)政府 ...................................................................................................................62第四篇　 渾戰(zhàn)計(jì) .............................................................................................................................................