【正文】 ................................................................................................................37第 10 計　 “笑里藏刀” .....................................................................................................................................40●《 佐賀報 》 精誠所至金石為開 ...................................................................................................................40● 王銀飛在經營中的人情味 ...........................................................................................................................41● 洗染廠不靠錢緣靠情緣吸引客戶 ...............................................................................................................41● 上海家庭飯館笑中經營生意興隆 ...............................................................................................................422 / 128● 不能忘記冷漠與微笑在經營中的作用 .......................................................................................................42第 11 計 　 “李代桃僵 ”.................................................................................................................................43●“ 椰菜娃娃 ”開創(chuàng)了一個新時代 ...............................................................................................................43● 二商旅避實擊虛留住八方賓 .......................................................................................................................43第 12 計　 “順手牽羊” .....................................................................................................................................44● 工程師借題發(fā)揮使對手心悅誠服 ...............................................................................................................45● 微隙必乘，商品賣主步步為營 ...................................................................................................................45● 我方公司微利必得招招見效 .......................................................................................................................45第三篇　 攻戰(zhàn)計 .......................................................................................................................................................46第 13 計　 “打草驚蛇” .....................................................................................................................................46● 以己之長攻敵之短成為最穩(wěn)固的公司 .......................................................................................................47● 麥西公司謀而后戰(zhàn)走出困境 .......................................................................................................................47● 山德斯公司揚長避短敗中取勝 ...................................................................................................................48● 唐納生公司審時度勢戰(zhàn)勝一切對手 ...........................................................................................................48● 大化公司遠慮解近憂 ...................................................................................................................................49● 重視經濟情報在競爭中取勝 .......................................................................................................................50第 14 計　 “借尸還魂” .....................................................................................................................................51●“ 健力寶 ”借用名人登峰造極 ...................................................................................................................51● 借電話號碼出租奔馳 ...................................................................................................................................52● 古井貢酒用 “古井號列車 ”美名傳神州 ...................................................................................................52第 15 計　 “調虎離山” .....................................................................................................................................53● 范先生得天困之巧破 “卜內門 ”...............................................................................................................53● 王經理用誘人之計低價購進大理石 ...........................................................................................................54第 16 計　 “欲擒故縱” .....................................................................................................................................54● 先播種后秋收 ...............................................................................................................................................55● 給你一些甜頭讓你割舍不掉 .......................................................................................................................55● 制藥公司利用抽獎方式使假藥上鈞 ...........................................................................................................55第 17 計　 “拋磚引玉” .....................................................................................................................................56●“ 雙匯 ”在天安門上的驚世之舉 ...............................................................................................................56●“ 金鷹 ”巧購 “宮燈 ”后名聲大振 ...........................................................................................................57● 溫馨服務永遠的承諾 ——“藍島 ”在崛起 ...............................................................................................58● 利用古都名城招攬大批客人 .......................................................................................................................60● 企業(yè)花錢買橋名聲大振 ...............................................................................................................................61第 18 計　 “擒賦擒王” .....................................................................................................................................62● 楊森困境求生存名揚四海 ...........................................................................................................................62● 地產公司奪其魁首智勝鎮(zhèn)政府 ...................................................................................................................62第四篇　 渾戰(zhàn)計 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