廣告英語資料匯總(完整版)
【正文】 audience plan電視家庭TVHH特高頻UHF甚高頻VHF廣告英語術(shù)語——互動媒介用語廣告網(wǎng)絡(luò)ad networks廣告查詢ad request橫幅廣告banner闊幅說明書broadsides手冊brochures商業(yè)回郵件business reply mail按鈕button有線調(diào)制解調(diào)器cablemodem目錄catalogs光驅(qū)CDROM 分類廣告Web站classified ad Web site點擊率click rate點進率clickthroughs編輯名錄piled lists小甜餅cookies立體創(chuàng)意直郵creative dimensional direct mailing數(shù)字互動媒介digital interactive media直接電腦Direct PC直郵廣告directmail advertising折頁folders主頁home pages專屬名錄houselists內(nèi)部刊物house organs互動電視interactive TV互聯(lián)網(wǎng)Internet互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internet service provider插播廣告interstitial關(guān)鍵詞keyword電腦亭kiosk信件公司letter shop名錄經(jīng)紀(jì)人list broker郵件反應(yīng)名錄mailresponse lists明信片postcards推播技術(shù)push technology銷售信函sales letters搜索引擎search engines郵簡selfmailers贊助sponsorship公告書statement stuffersWeb瀏覽器Web browser網(wǎng)頁Web pageWeb電視Web TV萬維網(wǎng)World Wide Web廣告英語術(shù)語——戶外媒介用語廣告禮品advertising specialty自動取款機ATM基本巴士單位basic bus展臺booths路牌bulletin structure車內(nèi)尾部招貼carend posters電影貼片廣告cinema advertising名錄directories8張招貼eightsheet posters電子顯示屏electronic signs陳列品exhibits陳列媒介exhibitive media全面登場full showing全球定位系統(tǒng)GPS車內(nèi)廣告牌inside cards100露出數(shù)100showing戶外媒介outofhome media車體招貼outside posters包裝packaging獎品premiums產(chǎn)品安插product placement登場showing看板spectaculars標(biāo)準(zhǔn)戶外廣告standardized outdoor advertising成品招貼stock posters優(yōu)惠贈券takeones出租車外殼taxicab exteriors終點站招貼terminal posters30張招貼架30sheet poster panel整車牌位total bus商業(yè)展示會trade shows交通廣告transit advertising車站棚廣州廣告transit shelter advertising錄像手冊video brochure廣告英語術(shù)語——媒介策劃用語廣告印象advertising impression廣告反應(yīng)曲線advertising response curve注意度attention value受眾audience受眾目標(biāo)audience objectives間歇式排期blinking品牌開發(fā)指數(shù)brand development index集中式bursting品種開發(fā)指數(shù)category development index發(fā)行量circulation持續(xù)性continuity持續(xù)式continuous schedule成本效益cost efficiency單位成本cost per point千人成本cost per thousand創(chuàng)意組合creative mix分布目標(biāo)distribution objectives有效頻次effective frequency有效到達率effective reach暴露值exposure value市場、資金、媒介、組合、方法5Ms起伏式flighting schedule頻次frequency總印象gross impressions毛評點gross rating points市場markets組合mechanics媒介media媒介策劃media planning媒介載體media vehicles訊息力度message weight方法methodology組合媒介法mixedmedia approach資金money驅(qū)動值motivation value看見機會opportunity to see脈沖式pulsing schedule視聽率rating到達率reach每冊讀者數(shù)readers per copy近期策劃recency planning路障式roadblocking外溢媒介spillover media增效效應(yīng)synergy電視戶television households廣告英語術(shù)語——媒介運用用語發(fā)
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