【正文】 order to ensure the accuracy of the date analysis, all the subject is divided into two types: single choice and weights. Questionnaire design 20 questions, according to the individual characteristic(15), consumer behavior(611/1620), consumer psychology(1215) of the logical order. Before the formal investigation, we have distributed 20 prefilled questionnaires, observing whether there during his time trying to fill won39。t understand the topic, and listen to their valuable advice, made the final questionnaire. 2. The survey control We had put out 300 copies of our survey papers and retrieved 286 copies, after being sorted out, we had get 235 copies of efficacious papers. Those papers were put out by all of our members in the way of paper and electric. Process control ensure our survey scientific, under the perspective of main role’ s frame, it includes control the living environment by adding scene survey, control the survey circumstances to stimulate our objects to show plenty, e true the control of statistics’ quality by collecting the express of main role frame, actually, process control is to bine the thinking perspective and product’ s principle to fixed quantity survey, in order to get the two ways’ integration. The living environment has made a good influence to human’ s sense and behavior, which is the prime consensus of social science. In different living environment, people under surveyed may give different answers, based on this, we have gotten the following indexes by analyzing individuals features: Grade frequency percent Effective percent Accumulative percent effective freshman 92 sophomore 99 Junior students 40 Senior students 4 summuation 235 height frequency percent Effective percent Accumulative percent effective below155cm 19 [156cm,160cm] 101 [161cm,165cm] 71 [166cm,170cm] 36 171cm 以上 8 summuation 235 region frequency percent Effective percent Accumulative percent effective Rural area 97 Town 76 Small and medium city 49 Big city 13 summuation 235 Love or not frequency percent Effective percent Accumulative percent effective Yes 66 No 169 Summuation 235 Monthly cost of living frequency percent Effective percent Accumulative percent effective 800 34 [800,1500) 176 [1500,20xx) 21 20xx 4 Summuation 235 The statistics analyzing (ONE) primary information It shows that numerous female college students’ consumption s of highheeled shoes are between 100yuan200yuan, minimum of them would .0 precent 百分比 chose more than 400yuan. From the picture, we find that female college students who prefer slipsole accounts for percent, secondly the stiletto accounts for percent. Among this,the ratio of the height between 58centimeter up to percent. Then 35centimeter up to percent, but the height more than 10 centimeter just accounts for . .0 precent 百分比 .0[3cm,5cm) [5cm,8cm) [8cm,10cm] 10cmpercent 百分比 .0淑女 甜美 職業(yè) 休閑 性感 precent 百分比 We can find more female college students prefer the style of relaxation, secondary is gentlewoman and sweety. The bar picture shows that % of female college students would like to corium and % of them like PU materials, and also the number of them who like mix material is 23%, but emulation cotton and plastic are all less than 10%. From which we can see that female college students are more prefer to highheeled shoes with pure color. 1 2 3 4 5 Personal image height % % % % Tiein dress style % % % % % Ascension % % % % % .0 precent 百分比 .0 純色 花色（帶圖案帶花色） 拼接色 precent 百分比 temperament The external environment influence of the friends % % % % % Participate in activity % % % % % The needs of society % % % % % From this chart, general ly those reasons all affect the female college students’ consumption. The most important is the pursue of collocation with clothes and hair style and improvement of their temperament and requirement of entering the society. Whose influence degree are respectively % % %. From the chart, all the factors listed in our questionnaire have great influence to the consumptions of female college students purchasing of highheeled shoes, the total trend is located up 3 which represent current influence in our questionnaire. The locations of average values show the factor of improving temperance in self factors locates on , secondly, the factors of entering society and catching clothing and hairstyle respectively locate on and , which shows that female college students pay more attention on improving their temperance. 描述統(tǒng)計(jì)量N 極小值 極大值 均值 標(biāo)準(zhǔn)差身高因素 235 1 5 搭配服飾發(fā)型 235 1 5 提升氣質(zhì) 235 1 5 參加活動 235 1 5 身邊朋友影響 235 1 5 踏入社會需求 235 1 5 自身因素外部原因 This pillar picture tell us % female college students pay more attention on fort level when purchase highheeled shoes. % of female college students think that brand of shoes have some influence of their purchase and % of them think it’ s just so so. .0很大 還好 一般 不重要 .9 precent 百分比 .0很大 還好 一般 不重要 precent 百分比 .0很大 還好 一般 不重要 .9 percent 百分比 % of them think the price have some influence to them and % of them take it very important. Then, the number of female college students who like to put on highheeled shoes is up to % This pillar chart displays that % of them just purchase 12 pairs of highheeled shoes and % of them have 34 pairs. .0 春 夏