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女大學生高跟鞋消費傾向調(diào)查報告-全文預覽

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【正文】 llege students prefer the style of relaxation, secondary is gentlewoman and sweety. The bar picture shows that % of female college students would like to corium and % of them like PU materials, and also the number of them who like mix material is 23%, but emulation cotton and plastic are all less than 10%. From which we can see that female college students are more prefer to highheeled shoes with pure color. 1 2 3 4 5 Personal image height % % % % Tiein dress style % % % % % Ascension % % % % % .0 precent 百分比 .0 純色 花色(帶圖案帶花色) 拼接色 precent 百分比 temperament The external environment influence of the friends % % % % % Participate in activity % % % % % The needs of society % % % % % From this chart, general ly those reasons all affect the female college students’ consumption. The most important is the pursue of collocation with clothes and hair style and improvement of their temperament and requirement of entering the society. Whose influence degree are respectively % % %. From the chart, all the factors listed in our questionnaire have great influence to the consumptions of female college students purchasing of highheeled shoes, the total trend is located up 3 which represent current influence in our questionnaire. The locations of average values show the factor of improving temperance in self factors locates on , secondly, the factors of entering society and catching clothing and hairstyle respectively locate on and , which shows that female college students pay more attention on improving their temperance. 描述統(tǒng)計量N 極小值 極大值 均值 標準差身高因素 235 1 5 搭配服飾發(fā)型 235 1 5 提升氣質(zhì) 235 1 5 參加活動 235 1 5 身邊朋友影響 235 1 5 踏入社會需求 235 1 5 自身因素外部原因 This pillar picture tell us % female college students pay more attention on fort level when purchase highheeled shoes. % of female college students think that brand of shoes have some influence of their purchase and % of them think it’ s just so so. .0很大 還好 一般 不重要 .9 precent 百分比 .0很大 還好 一般 不重要 precent 百分比 .0很大 還好 一般 不重要 .9 percent 百分比 % of them think the price have some influence to them and % of them take it very important. Then, the number of female college students who like to put on highheeled shoes is up to % This pillar chart displays that % of them just purchase 12 pairs of highheeled shoes and % of them have 34 pairs. .0 春 夏 秋 冬 precent 百分比 .0 1~2雙 3~4雙 5~6雙 6雙以上 precent 百分比 網(wǎng)購 實體店 The vast majority of female college students all like in the entity shop to buy. For online and entity shop and make the following for us, as the following picture shows: Online shopping platform to buy high heels Among them, as much as % of female college students never shopping online for highheeled shoes, while most of the online high heels of female college students in large part to buy on taobao, Physical store to buy high heels Among them, In the mall to buy highheeled shoes of female college students was %, in the store to buy highheeled shoes of female college students (%) never in a physical store to buy high heels .0 淘寶 天貓 京東 亞馬遜 唯品會 其他 從不網(wǎng)購高跟鞋 .4 percent 百分比 .0 .4 .9 百分比 百分比 of female college students is basically equal to 0. (二) Describe the relationship between various factors The relationship between the individual characters ( 1) Grade*brand Brand frequency percent Effective percent Accumulative percent freshman effective Tremendous influence 5 Comparatively large influence 37 Normal influence 34 37 37 Little influence 16 100 summation 92 100 100 sophomore effective Tremendous influence 10 Comparatively large influence 41 Normal influence 34 Little influence 14 100 summation 99 100 100 Junior effect Tremendous 9 students ive influence Comparatively large influence 20 50 50 Normal influence 6 15 15 Normal influence 5 100 summation 40 100 100 Senior students effective Comparatively large influence 3 75 75 75 Normal influence 1 25 25 100 summation 4 100 100 According to the analysis of data, it shows that college students is generally believed that brands have an impact on whether to buy the highheeled shoes, mainly concentrated in a greater impact, but as the grade rises, think brand in large and large extent influence whether to buy the high heels are on the increase, the proportion of freshman sophomore junior thought whether to buy the brand to a great extent, affect their heels accounted for %, % and % respectively。占用你寶貴的時間,我們表示衷心歉意!問卷結(jié)果只做團隊分析,不作任何個人呈現(xiàn),對外絕對保密。 嘗試穿高跟鞋,為踏入社會做準備,同時注意長時間穿高跟鞋對腳的損傷,晚上可做適當?shù)姆潘蛇\動。鞋跟的高度集中在中高 [35]cm、高跟 [58]cm,減少低高和超高高跟鞋的銷售,可主打純色的高跟鞋。相對于網(wǎng)購而言,在實體店中購買可以更直觀的體驗到高跟鞋的質(zhì)量和舒適度,另外,學生與上班族相比有更多的空閑時間,也更愿意花時間在逛街上,大型商場便 成了女大學生購買高跟鞋的首選地點,商場的優(yōu)勢在于比專賣店更便宜比校外商業(yè)街更有品質(zhì)保障。 戀愛與否會影響女大學生消費高跟鞋的價位。 高跟鞋對于很多女生來說并不是必備品,有更充足的資金能力才會增加對高跟鞋的消費需求,高跟鞋價位的高低也與生活費的多少有著密切的聯(lián)系。 女大學生會隨年級的增長而提高消費高跟鞋的價位和品牌 。不難看出,大學生來源地的經(jīng)濟發(fā)展狀況對其選擇高跟鞋的價位有很大影響。即在其他條件不變情況下,生活費每增加 1個單位,學生對高跟鞋的選擇價位增 加 個單位。及其相關。生活費在 20xx 以上的大學生選擇高跟鞋的價位在 100 以下的比例降為 0,而 100200 之間和 400 元以上所占比例各占 50%。生活費在800 元以下的大學生對高跟鞋價位選擇為 100 元以下所占比例為 %。但相對而言,大一學生更偏向于 100 元以下價位,而大二學生則更偏向于 100 元到 200 元之間。而處于單身狀態(tài)的大學生在相同價位下分別所占比例為 %和 %。說明生活費的差異主要影響一年購買高跟鞋數(shù)量在12 雙和 34 雙之間的比例,隨著生活費的上漲,每年購買 12 雙高跟鞋所占比例逐漸下降,下降比例主要向 34 雙區(qū)域轉(zhuǎn)移。生活費在800 以下的大學生一年購買 12 雙高跟鞋之間的比例高達 %,購買 24 雙的比例為 % ,五雙及五雙以上的沒有。基本可以看出,身高越高,高跟鞋鞋跟高度選擇在 3cm—5cm 之間的比例越大,身高 155cm 以下該區(qū)域所占比例為 %,身高 156cm160cm 之間為 %,身高
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