【正文】 ............................................................................ 7 .................................................................................................................. 8 ..................................................................................................... 10 .................................................................................................................. 10 ................................................................ 11 .............................................................................................................................. 14 ..................................................................................................................... 20 ......................................................................................................... 26 ...................................................................................................................................... 32 ............................................................................................................. 35 ...................................................................................................................... 36 ...................................................................................................................................... 37 [三 ].項目區(qū)位分析 ........................................................................................................ 39 ........................................................................................................ 39 .................................................................................................................................. 39 .............................................................................................................................. 39 ...................................................................................................................... 40 ........................................................................................................ 40 ........................................................................................................ 42 .............................................................................................................................. 42 ...................................................................................................................... 45 .............................................................................................................................. 49 ........................................................................................................ 50 ................................................................................................. 50 冠迪項目二期工程可行性研究及營銷策劃報告（上） 2 [四 ].市場優(yōu)劣勢分析 .................................................................................................... 51 ............................................................................................. 51 字樓市場優(yōu)劣勢 ................................................................................................. 51 ................................................................................................................ 52 ...................................................................................... 52 ........................................................................... 53 ................................................................................................. 54 SWOT分析 ............................................................................................................ 55 SWOT分析 ................................................................................................................ 56 SWOT分析 ............................................................................................................ 57 ...................................................................................................................................... 58 [五 ].目標(biāo)市場定位 ........................................................................................................ 61 ................................................................................................................ 61 依據(jù) .............................................................................................................................. 61 ...................................................................................................................... 63 ........................................................................................................ 64 ............................................................................................................ 66 .......................................................................................................................... 66 .......................................................................................................................... 66 .“多元化商務(wù)港”的特色 ............................................................................................................ 68 ................................................................................................................ 71 .......................................................................................................................... 71 .............................................................................................................................. 71 ........................................................................................................ 72 ................................................................................................. 72 .....................................................................................................................