旅游專(zhuān)業(yè)外文翻譯--在旅游電子商務(wù)系統(tǒng)的建議撒哈拉以南非洲地區(qū)的產(chǎn)業(yè)-電子商務(wù)(完整版)
【正文】 any of these organisations are not taking advantage of these technologies to fully embrace emerce. A positive aspect shown by the questionnaires is that the tourist organisations are aware of the capabilities and potential of emerce, and are planning to fully embrace emerce if and when they manage to overe the barriers and inhibitors to emerce implementation. A total of three questionnaires were administered to ?nd out if the African tourism organisations were taking advantage, or planning to take advantage of the Inter to promote tourism to enhance their position within the international tourism ?rst two questionnaires were administered to African tourism organisations with simple informationonly websites or websites with only limited interactive features to discover what barriers they face in implementing emerce. The emerce barriers were then ranked according to importance the tourism organisations attached to these barriers. A further questionnaire was then sent to African tourism organisations with fully?edged emerce websites to ?nd out how they managed to overe those barriers rated as signi?cant by the organisations which are yet to adopt emerce. As a result of the previous research described above, the methods employed to overe the barriers together with the remendations made from the ?rst phase of the research were then piled into arecommendations document, the content of which is given in the next section of this paper. These remendations were then tested as described in Section 4 of the paper. 3 The remendations Twelve remendations have been made as a result of the study. The ?rst six remendations are general actions to enhance and promote an organisation?s website. Remendations seven to twelve are remendations to overe the barriers to emerce discovered from the questionnaires. Remendation 1: eCommerce features Evolve the website into an emerce tool and an international website which can be tailored for globalmarkets such as Europe, America and Asia. This will involve adding features such as corporate information,information on products and services, Frequently Asked Questions (FAQs), useful nonproduct information such as the weather, privacy and security statements, online enquiries, online reservations, reservation tracking and online payment. . Remendation 2: Customer relationship management (CRM) Evolve the website to employ e?ective electronic CRM ponents to encourage customers to keep ing back and this will create an impression consistent with the organisations? desired image. CRM ponents that could help capture customers? preferences, needs and requirements, could include contact details, ,an online feedback form, an electronic newsletter, promotions, special o?ers and other loyalty schemes, a callback service, and personalisation through customised content. . Remendation 3: Website promotional campaigns The Inter can be used to promote products and services as it provides, at modest cost, an unprecedented level of connectivity and the ability to municate e?ciently and e?ectively directly with customers. The websites should contain facilities that will attract new customers as well as retain old ones, such as an electronic newsletter, Frequently Asked Questions (FAQs), loyalty systems, callback services, a privacy policy statement, promotions and special o?ers, customer feedback, an informa
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