842營(yíng)銷管理-當(dāng)代市場(chǎng)調(diào)研02(ppt26)英文版-市場(chǎng)調(diào)研(完整版)
【正文】 llect and sell the same marketing research to many firms Level 4: Field Service Firms Data collection specialists on a subcontract basis for corporate marketing research departments To learn about the various types of firms and their functions in research. The Marketing Research Industry Learning Objectives Cybermarketing Research Firms Greenfield Online claims to have the world’s largest Interbased marketing research panel. Vividence evaluates the effectiveness of websites. Media Metrix tracks the popularity of websites. Relevant Knowledge, Net Ratings Nielson Media Research The Inter Impact To understand the impact of the inter on the marketing research industry. Learning Objectives Cyber Support Firms To provide support in conducting Inter surveys. WebSurveyor Cyberdata: The Inter is Changing the Way OldLine Marketing Research Support Organizations Deliver Their Product Survey Sampling Incorporated (SSI) Claritas To understand the impact of the inter on the marketing research industry The Inter Impact Learning Objectives Other Organizations and Individuals Special contributions to marketing research ? government agencies ? university bureaus ? professors To understand the impact of the Inter on the marketing research industry. The Inter Impact Learning Objectives To learn who uses marketing research. External Clients ? Vendors ? Franchisees Internal Clients New product development, pricing Top Management’s Use of Research Other Users of Marketing Research Users of Mar
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