世界500強企業(yè)商務ppt模板之可口可樂公司的飲料商務營銷p-文庫吧在線文庫
【正文】 Communities… 18 this is all great, but… how do we create pelling content in these online venues that celebrates the spirit of our brand and drives intent? The CocaCola Happiness Machine… Vitamin Water’s Flavor Creator… 24 flavor creator lab environment within the vitaminwater facebook fan page Determined flavor via conversation mining ranking… cloud tagging shows the ranking of flavors and allows you to navigate for more information Flavor voting… vote on a single flavor, flavor binations or use the ?wild card? to vote for a flavor that didn?t make the top ten Gaming determined functional benefit… do you need more energy? Label design contest a realtime collaborative workspace… 28 The results… 29 7+ minutes of engagement per app session 174% increase in fans tens of thousands of total votes 40K unique label designers Say hello to…connect ?black cherrylime ?caffeine + 8 key nutrients ?made by fans, for fans on ?in stores march 1st 30 So, We are all about Fishing Where the Fish are… 31 Integrating Campaigns with Common Social Solutions… 32 Optimizing Functionality that Already Exists… 33 Creating New Ones if Necessary… 34 Clear Principles are a must to insure everyone is
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