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【正文】 cific strategy elements ? Product attributes ? Resources ? Competencies ? Competitive capabilities ? KSFs spell difference between ? Profit and loss ? Competitive success or failure Example: KSFs for Beer Industry ? Utilization of brewing capacity to keep manufacturing costs low ? Strong work of wholesale distributors to gain access to retail outlets ? Clever advertising to induce beer drinkers to buy a particular brand Example: KSFs for Apparel Manufacturing Industry ? Fashion design to create buyer appeal ? Lowcost manufacturing efficiency to keep selling prices petitive 競(jìng)爭(zhēng)對(duì)手分析模型 關(guān)鍵成功因素 質(zhì)量、產(chǎn)品性能 聲譽(yù)、形象 制造能力 技術(shù)技能 特約經(jīng)銷(xiāo)商網(wǎng)絡(luò)、分銷(xiāo)能力 新產(chǎn)品革新能力 財(cái)務(wù)資源 相對(duì)成本地位 客戶服務(wù) Rival 1 Rival 2 5/ 10/ 7/ 10/ 10/ 4/ 1/ 7/ 4/ 10/ 4/ 10/ 10/ 7/ 10/ 3/ 7/ 10/ ABC Co. 8/ 8/ 2/ 10/ 9/ 9/ 5/ 5/ 5/ Rival 3 1/ 1/ 5/ 3/ 5/ 5/ 3/ 1/ 1/ Rival 4 6/ 6/ 1/ 8/ 1/ 1/ 1/ 4/ 4/ 權(quán)重 加權(quán)和 Rating Scale: 1 = Ve
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