伊萊克斯主要的品牌框架-文庫吧在線文庫
【正文】 ? Advertising 廣告 ? Literature 報(bào)紙 ? exhibitions/events 展覽 ? Packaging 包裝 ? Inter 網(wǎng)絡(luò) Brand Design Policy 品牌設(shè)計(jì)原則 ? Simplicity簡潔 ? Intuitive/Perceptive直覺敏銳 ? Purity純凈 ? Comforting/Cocooning舒適 ? Humanizing technology 人性化科技 social and personal 社會(huì)化的和個(gè)人的 ? Freedom of movement 活動(dòng)自由 ? Dictionary for each item 每一個(gè)要素解釋 Brand Design Policy: Simplicity 品牌設(shè)計(jì)原則 : 簡潔 Uncluttered, without unnecessary decoration, easy to relate to, visually clean, clear, clarity of surface, contemporary expression. 整潔、不累贅、無任何多余的裝飾、感觀上清潔、簡單，表面清楚、給人深刻的現(xiàn)代印象 Brand Design Policy:Intuitive/Perceptive 品牌設(shè)計(jì)原則 : 直覺敏銳 Its purpose is obvious, transparency of purpose, clearly understood, municates its intent with minimal explanation needed, matches me and my surroundings, responsible. 目的明確、透明度高、易理解、無需太多的解釋也能了解其目的、和個(gè)人和周圍環(huán)境相符 Brand Design Policy: Purity 品牌設(shè)計(jì)原則 : 純凈 Quiet elegance, honesty of materials, honesty of performance, clean/cleanliness, clarity, true to the design, no visual noise, confidence, singleminded, balance. 寧靜、優(yōu)雅、材質(zhì)清晰、運(yùn)作明確、潔凈、忠于設(shè)計(jì)、無視覺干擾、自信、思路清晰、平穩(wěn) Brand Design Policy: Comforting/Cocooning 品牌設(shè)計(jì)原則 : 舒適 /安全 Security, safety, weling, reassuring, nonalien, inviting, nonaggressive, nonintimidating, nonoppressive. 安全 , 保險(xiǎn) , 受歡迎 , 可靠 , 相通 , 引人入勝的 , 非功擊性的 , 非脅迫的 , 非壓制性的 . Brand Design Policy: Humanizing technology social and personal品牌設(shè)計(jì)原則 : 人性化的科技 – 社會(huì)化的與個(gè)人的 Emotional ergonomics, adaptable, flexible, rewarding, not technology for technology’s sake, simplifies and eases the task whether shopping, cooking, browsing, etc. Knowledge of people and tasks, ensuring people get the most out of the task, connectedness, attuned, technology that adds value to living. 運(yùn)用人類工程學(xué) , 適應(yīng)性強(qiáng) , 靈活 ,有回饋 , 不為科技而科技 , 簡化購物 , 烹調(diào) ,閱讀等程序 。他們能被感知、能引人入勝、 前瞻而富于個(gè)性 。 Intelligent design 幫助我得到期望的結(jié)果 。 Enjoyment。 善于創(chuàng)造 某種風(fēng)格 。 Openminded 平衡 。 舒暢 Helps me achieve the results I desire。 ? The Brand Essenc
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