【正文】 ..........................................................................................................15五、SWOT 分析 ................................................................................................................................16柒、銷售預(yù)測(cè)暨行銷策略 .....................................................................................................................17一、產(chǎn)品策略與產(chǎn)品介紹 .................................................................................................................17二、定價(jià)策略 .....................................................................................................................................20三、通路策略 .....................................................................................................................................23四、促銷策略 .....................................................................................................................................23五、第一個(gè)顧客 .................................................................................................................................23III / 51捌、制作策略 .........................................................................................................................................23一、靈活的生產(chǎn)方式 .........................................................................................................................24二、易于從外界取得關(guān)鍵零組件 .....................................................................................................24三、生產(chǎn)有品質(zhì)保證的優(yōu)良產(chǎn)品 .....................................................................................................24四、技術(shù)服務(wù)與維修體系 .................................................................................................................24五、初步成本預(yù)估 .............................................................................................................................24玖、財(cái)務(wù)策略 .........................................................................................................................................25一、資本形成策略 .............................................................................................................................25二、財(cái)務(wù)假設(shè) .....................................................................................................................................26三、預(yù)估損益表 .................................................................................................................................26四、預(yù)估資產(chǎn)負(fù)債表 .........................................................................................................................27五、預(yù)估營(yíng)運(yùn)現(xiàn)金流量表 .................................................................................................................28六、預(yù)估資金來源及運(yùn)用表 .............................................................................................................28七、敏感度分析（每年銷售量減半） .............................................................................................29拾、組織及人事策略 .............................................................................................................................30一、設(shè)計(jì)完善的組織圖 .....................................................................................................................30二、激勵(lì)制度 .....................................................................................................................................31拾壹、研發(fā)策略及智財(cái)權(quán)管理 .............................................................................................................32一、關(guān)鍵及互補(bǔ)技術(shù)的獲得 .............................................................................................................32二、智財(cái)權(quán)的保護(hù) .............................................................................................................................32拾貳、風(fēng)險(xiǎn)評(píng)估 .....................................................................................................................................35一、營(yíng)運(yùn)風(fēng)險(xiǎn) .....................................................................................................................................35二、財(cái)務(wù)風(fēng)險(xiǎn) .....................................................................................................................................36三、技術(shù)風(fēng)險(xiǎn) .....................................................................................................................................36四、產(chǎn)業(yè)風(fēng)險(xiǎn) .....................................................................................................................................36拾參：參考資料 .....................................................................................................................................38一、原型機(jī)照片 .................................................................................................................................38二、參考文獻(xiàn) .....................................................................................................................................38拾肆、附錄 .............................................................................................................................................39附錄一：VOITECH 創(chuàng)業(yè)計(jì)畫決賽工作時(shí)程進(jìn)度表 ......................................................................39附錄二：資金來源 .............................................................................................................................40附錄三：麥克風(fēng)相關(guān)專利 .................................................................................................................411 / 51壹、相關(guān)說明一、源起 本公司是由一群政大商學(xué)院碩士班學(xué)生所組成的創(chuàng)業(yè)團(tuán)隊(duì)，一群年輕學(xué)梓之所以會(huì)有創(chuàng)業(yè)的構(gòu)想是來自于政大科管所一直強(qiáng)調(diào) Enterpreneurship 的緣故。四、參考資料本公司未曾引用任何研究成果，但是合作的技術(shù)團(tuán)隊(duì)有，其引用的主要是討論數(shù)組訊號(hào)處理方面的論文與訊號(hào)處理方面的書籍，如下：1. O. L. Frost, “An Algorithm for Linear Constrained Adaptive Array Processing,” Proc. IEEE, , , , Aug. 1972.2. Hu, J., Yu . and Huang ., 1998, Application of Modelmatching Techniques to Feedforward Active Noise Controller Design, IEEE Trans. on Control System Technology, Vol. 6, No. 1, pp. 3342.3. Yu S. H., 1998, Fractional Delay FIR Filter Design4. B. Widrow and . Stear