【正文】 globalization, advantage gained by a country depends on the magnitude of her international petitive power of industry. As China as concerned, the influence factors and basic status of her international petitive power of industry have their own characteristics. This paper analyses the international petitive power of China39。 (3) key factors of affecting our automobile brand development。 1 外文翻譯 The mercerized and internationalized background At present， under the mercerized and internationalized background， how to strengthen the independent development ability of our country’s auto industry has bee the urgent problem to be solved． This article， by referring to the experience of developed countries of automobile industry in implementing the industrial policy and paring the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy， has put forward policy remendations of supporting independent development of our country’s auto industry． A brand based on market is promises for a product39。(4) tactics and countermeasures of cultivating automobile brand. Innovations of the paper rest with: (1) research 2 content, . having a allaround research of breeding automobile brand and ing into being strategy system。s industry under the background of trade liberalization. Firstly, it explains the historical and current background of the subject, presents the thinking way, the analysis methods, the frame and the innovation of this paper. Secondly, the theories about trade liberalization and international petitive power of industry are presented, the author simply describes the process and the achievements of trade liberalization and introduces something about trade liberalization in China, illustrates mainly the concept, the meaning, the correlative theoretical basis and the measure methods of the international petitive power of industry. Then, in the fourth chapter, Taking example for China39。其意義在于 :第一，在理論上引入品牌的概念，使企業(yè)在觀念上重視汽車(chē)品牌問(wèn)題，并對(duì)其重新認(rèn)識(shí)。 未來(lái)經(jīng)濟(jì)發(fā)展的主題是國(guó)際競(jìng)爭(zhēng)，對(duì)國(guó)際競(jìng)爭(zhēng)力的研究已成為當(dāng)前經(jīng)濟(jì)研究的主流。衡量社會(huì)福利的標(biāo)準(zhǔn)，本文選擇了消費(fèi)者剩余和 ohyama福利標(biāo)準(zhǔn)。 20世紀(jì) 90年代后期以來(lái) ,中信中原汽車(chē)公司經(jīng)濟(jì)效益急劇滑坡 ,生產(chǎn)經(jīng)營(yíng)陷入困境 ,與全國(guó)汽車(chē)業(yè)同期總體向上的趨勢(shì)呈現(xiàn)出不夠一致的走勢(shì) ,促使筆者對(duì)公司發(fā)展戰(zhàn)略進(jìn)行了深入細(xì)致的研究 .通過(guò)對(duì)中信中原公司發(fā)展歷史的回顧 ,國(guó)際國(guó)內(nèi)外 部環(huán)境尤其是中國(guó)加入 WTO后的影響分析 ,主要產(chǎn)品市場(chǎng)及競(jìng)爭(zhēng)對(duì)手分析 ,公司面臨的主要問(wèn)題等內(nèi)部條件分析 ,筆者分別就中信中原公司的公司發(fā)展戰(zhàn)略及其主要下屬投資公司鄭州日產(chǎn)汽車(chē)公司、鄭州輕型汽車(chē)制造廠的企業(yè)發(fā)展戰(zhàn)略進(jìn)行了研究和探討 . 進(jìn)入 90年代以來(lái)，世界汽車(chē)產(chǎn)業(yè)的國(guó)際格局發(fā)生了重大變化，隨著國(guó)際汽車(chē)業(yè)生產(chǎn)能力的過(guò)剩，各國(guó)爭(zhēng)奪全球汽車(chē)市場(chǎng)的競(jìng)爭(zhēng)日趨激烈，為了實(shí)現(xiàn)規(guī)模經(jīng)濟(jì)、占領(lǐng)新興市場(chǎng)，各跨國(guó)公司紛紛調(diào)整自己的發(fā)展戰(zhàn)略，加快了推進(jìn)全球戰(zhàn)略的進(jìn)程。 在加入 WTO背景及汽車(chē)產(chǎn)業(yè)競(jìng)爭(zhēng)全球化的背景下，本篇文章試圖通過(guò)對(duì)中國(guó)汽車(chē)產(chǎn)業(yè)發(fā)展現(xiàn)狀的分 析，包括產(chǎn)業(yè)結(jié)構(gòu)分析，產(chǎn)業(yè)組織分析，市場(chǎng)分析，來(lái)找出一些我國(guó)汽車(chē)產(chǎn)業(yè)在發(fā)展戰(zhàn)略、政府決策、企業(yè)管理方面存在的問(wèn)題，對(duì)這些問(wèn)題加以分析，找出原因所在。汽車(chē)產(chǎn)業(yè)屬于高新技術(shù)型產(chǎn)業(yè)，同時(shí)，中國(guó)的汽車(chē)市場(chǎng)是一個(gè)潛力巨大的市場(chǎng)。 本文主要對(duì)中外汽車(chē)制造企業(yè)的市場(chǎng)營(yíng)銷(xiāo)的 4P進(jìn)行比較分析，在闡明了我國(guó)汽車(chē)制造企業(yè)的優(yōu)勢(shì)和劣勢(shì)的情況下，從研究汽車(chē)制造企業(yè)營(yíng)銷(xiāo)管理水平以提高企業(yè)競(jìng)爭(zhēng)力這個(gè)方面入手，提出了轉(zhuǎn)變經(jīng)營(yíng)觀念，加強(qiáng)對(duì)消費(fèi)者消費(fèi)心理和消費(fèi)行為的研究，重視市場(chǎng)細(xì)分，提高市場(chǎng)反應(yīng)速度，注重客戶關(guān)系管理，與顧客建立關(guān)聯(lián)，拓寬服務(wù)領(lǐng)域幾項(xiàng)建議。充分認(rèn)識(shí)這些基本情況和基本特點(diǎn)，也是我們分析問(wèn)題的前提。盡管?chē)?guó)際發(fā)展環(huán)境已完全不同，各國(guó)情之間存在巨大差異，但日、韓汽車(chē)工業(yè)在這一階段的發(fā)展經(jīng)驗(yàn)及其對(duì)國(guó)民經(jīng)濟(jì)的帶動(dòng)作用，對(duì)我國(guó)汽車(chē)工業(yè)的進(jìn)一步發(fā)展，仍然有一種特殊的歷史意義。研究問(wèn)題的思路、方法 。從產(chǎn)業(yè)集中度、產(chǎn)業(yè)績(jī)效等方面分析了其產(chǎn)業(yè)結(jié)構(gòu) 。D方面對(duì)中國(guó)的汽車(chē)產(chǎn)業(yè)和其他一些國(guó)家進(jìn)行國(guó)際比較 。然后是關(guān)于貿(mào)易自由化的簡(jiǎn)述，從經(jīng)濟(jì)全球化這一大背景談起，闡述了世界貿(mào)易自由化的發(fā)展過(guò)程和現(xiàn)狀、貿(mào)易自由化對(duì)國(guó)際競(jìng)爭(zhēng)力的影響以及中國(guó)的貿(mào)易自由化的進(jìn)程及內(nèi)容。這對(duì)于我國(guó)汽車(chē)工業(yè)即是嚴(yán)峻的挑戰(zhàn)，又是難得的機(jī)遇。我們應(yīng)該清醒地認(rèn)識(shí)到，經(jīng)過(guò)近五十年特別是二十年改革開(kāi)放后發(fā)展的我國(guó)汽車(chē)工業(yè)，盡管與世界么平的差距相當(dāng)巨大，但同時(shí)也具有不可 多得的巨大的現(xiàn)實(shí)和潛在優(yōu)勢(shì)。 第二章 :該部分描述了世界汽車(chē)工業(yè)市場(chǎng)結(jié)構(gòu)現(xiàn)狀，以實(shí)證分析的方法描述了世界汽車(chē)工業(yè)與汽車(chē)市場(chǎng)和我國(guó)汽車(chē)工業(yè)與汽車(chē)市場(chǎng)的現(xiàn)狀，以及加入 WTO對(duì)中國(guó)汽車(chē)工業(yè)的影響，提出了發(fā)展汽車(chē)工業(yè)的戰(zhàn)略選擇。另外，加入了 WTO ，我國(guó)的汽車(chē)市場(chǎng)將逐步成為國(guó)際汽車(chē)市場(chǎng)的一部分，通過(guò)市場(chǎng)競(jìng)爭(zhēng)發(fā)展自主技術(shù)產(chǎn)權(quán)，在保持國(guó)內(nèi)汽車(chē)市場(chǎng)份額的同時(shí)，針對(duì)相對(duì)落后的發(fā)展中國(guó)家的需求發(fā)揮自身優(yōu)勢(shì)開(kāi)拓海外市場(chǎng)，我國(guó)的汽車(chē)工業(yè)一定能夠成長(zhǎng)起來(lái)。在上述分析的基礎(chǔ)上，本文結(jié)合中國(guó)汽車(chē)產(chǎn)業(yè)的現(xiàn)狀和加入 WTO對(duì)中國(guó)影響的背景分析，得出中國(guó)汽車(chē)產(chǎn)業(yè)發(fā)展的現(xiàn)實(shí)優(yōu)勢(shì)和潛在優(yōu)勢(shì)，提出中國(guó)汽車(chē)業(yè)發(fā)展的總體思路和基本戰(zhàn)略。 中國(guó)作為 21世紀(jì)全球最大的汽車(chē)消費(fèi)市場(chǎng)，已經(jīng)成為各國(guó)汽車(chē)業(yè)巨頭爭(zhēng)奪的重要戰(zhàn)略戰(zhàn)場(chǎng)。二是日本的汽車(chē)業(yè)被譽(yù)為戰(zhàn)后在保護(hù)貿(mào)易及其他政府政策的幫助下發(fā)展得最為成功的產(chǎn)業(yè)之一，因而具有可研究性。論文分為四個(gè)部分，主要闡述了新中國(guó)建立后汽車(chē)工業(yè)的發(fā)展歷程，汽車(chē)工業(yè)在國(guó)民經(jīng)濟(jì)中的地位，以及中國(guó)加入 WTO后 中國(guó)汽車(chē)業(yè)面臨的機(jī)遇與挑戰(zhàn) 。 本論文擬采取的研究方法主要以實(shí)證分析和比較分析為主，預(yù)期的研究成果包括 :(1)我國(guó)汽車(chē)品牌的發(fā)展階段與現(xiàn)狀分析 。文章通過(guò)借鑒汽車(chē)工業(yè)發(fā)達(dá)國(guó)家實(shí)施產(chǎn)業(yè)政策的經(jīng)驗(yàn)，并對(duì)比我國(guó) 1994年和 2OO4年兩部汽車(chē)產(chǎn)業(yè)政策中有關(guān)自主知識(shí)產(chǎn)權(quán)的規(guī)定，提出了支持我國(guó)汽車(chē)工業(yè)自主開(kāi)發(fā)的政策建議。 (3) research angle, . knowing and analyzing automobile industry in virtue of brand. Referred to the main indexes about evaluating national petitive ability, which is the monly used method in the international society, this thesis aims at analyzing and evaluating the international petitive ability of Chinese automobile industry in a scientific and objective way. Compared with those industries in some developed countries, domestic automobile industry is relatively frail and has a very long way to go. This thesis illustrates the history of Chinese automobile industry ever since the foundation of new China, analyzes in detail its important role in national economy, and the opportunities and threats it meets after china entrance WTO. This thesis draws a whole picture about domestic automobile industry from three aspects: products, corporations and industries. Considering the history and actuality of domestic automobile industry, this thesis collects and analyzes groups of data about automobile industry both from domestic and international. A lot of work was made in quantitative and qualitative analysis from all sides. Based on this, this thesis drew a conclusion about evaluating the international petitive ability of Chinese automobile industry, found out the advantages and disadvantages about this industry. In the end of this thesis, some ideas and advice are put forward. Welfare Evaluation of Trade Protection The automobile industry of post world war 2 in Japan Social welfare is one of the key standards in evaluating the effects of government policies for both economists and government. In this thesis, having pared and analyzed trade protectionists, . quota, tariff and other nontariff barriers in their effects on social welfare, specific evaluation and suggestion are given in the case of t