市場(chǎng)營(yíng)銷_the_capabilities_of_market_driven_organizations(存儲(chǔ)版)
【正文】 believed it as significantly boosting their petitiveness. ◆ Too often firms use standard versions of TQM without adapting it to their ,TQM does not seem to work in all circumstances. It appears to be best suit to relatively small, flat anizations with CEOs who are stong supporters and are actively involved in adapting it to their firm39。 ? Product leadership—— recognizing emerging needs,rapidly assessing customer response,and designing rapid market entry strategies such as developing innovative products and services. LOGO the change program ? bottomup redesign. This action makes it clear that the team is responsible for continuous improvement in satisfying extenal and internal managers m
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