市場營銷_the_capabilities_of_market_driven_organizations(文件)
【正文】 ut adapting it to their ,TQM does not seem to work in all circumstances. It appears to be best suit to relatively small, flat anizations with CEOs who are stong supporters and are actively involved in adapting it to their firm39。t measure it,you can39。 ? Customer intimacy—— the ability to continuously tailor products and service to increasingly fine customer definitions。The Capabilities of MarketDriven Organizations Gee Journal of Marketing (October 1994),3752 LOGO LOGO ? Capabilities Approach to Strategy ? Two Perspectives on Competitiveness ? Defining and Identifying Capabilities ? Distinctive Capabilities ? Capabilities and Performance LOGO Sources of Competitive Advantage and
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