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? Product leadership—— recognizing emerging needs,rapidly assessing customer response,and designing rapid market entry strategies such as developing innovative products and services. LOGO the change program ? bottomup redesign. This action makes it clear that the team is responsible for continuous improvement in satisfying extenal and internal managers must loosen their control by eliminating tight specifications of procedures and foing detailed result is that the anization structuer bee flatter and more flexible,but a clear hierarchy remains. ? topdown direction Top management must make an unequivocal mitment to putting customers first. LOGO The enabling role of info