【正文】 y知識產(chǎn)業(yè) 10textile industry紡織行業(yè)1information industry信息行業(yè) 11raw material extraction industry原材料開采行業(yè)Module 3make/receive a phone callissue/put out a press releaselaunch/run an advertisementgive/make a presentationhold/attend a meeting/seminarproduce/publish a reportsend out/circulate a memo to all concernedpost/put information on the internetmake economies節(jié)省1elaborate復(fù)雜的，詳盡的1means of munication溝通方式1make of理解，看待1investment portfolio證券投資組合1get a good point說得有道理1utility公用事業(yè)1crosssell交叉銷售1more….than….與其說…不如說….1call center呼叫中心 bill enquiry賬單查詢2counterproductive產(chǎn)生相反效果的2depersonalise沒有人情味2moditise使商品化2rationlise使合理化2transaction交易2bank deposits銀行儲蓄2cash withdrawals現(xiàn)金支取2issuing of statements結(jié)單通知2cash machine取款機 driver動力3high street shopping實體店購物3start out/off開始謀業(yè)3embrace擁抱；欣然接受3train times火車時刻表3Alaska阿拉斯加3SMS=short messaging service短信3MSN=Microsoft Service Net微軟公司3Blackberry黑莓手機3managing director總經(jīng)理 make a request請求4give reminder提醒某人4make a proposal建議；訂婚4make an announcement通知4make a demand要求4customer charter顧客約章4confidential機密的4national and local calls長途與本地電話4refund the difference退還差價4impartial公正的 50、satisfaction survey顧客滿意度調(diào)查5straightway立即，馬上5e straight back馬上回來5activate激活5parcel delivery pany包裹郵遞公司5a fish tank魚缸5mail order pany郵購公司5air pump氣泵5the service department服務(wù)部5electricity pany供電公司 60、unsolicited未經(jīng)要求的，主動提供的 6laptop puter筆記本電腦 6aquarium水族館 6fitness club健身俱樂部 6iron熨斗 6nevertheless=still 6consequently=so 6owing to=because of 6moreover=what’s more 6following=after 70、since=because 7besides=anyway 7receptionist接待人員 7doormen門衛(wèi) 7existing staff現(xiàn)有的員工 7customer behavior消費行為 7telephone operator接線員 7handset手機 7accredit相信，認可Module 4aptitude能力altitude高度detour繞彎路deadend street死胡同price petition價格戰(zhàn)selling point賣點petitive advantage競爭優(yōu)勢emotional/perceived benefits情感利益added value附加值prospective customer潛在的顧客1buying signal成交信號1car dealer汽車行1close the sale成交1reserve the order預(yù)定1deposit定金1build/establish trust建立信任1spaceship飛船1VW大眾1suit one’s image符合身份 hard sell強硬銷售2deodorants除臭劑2advertiser廣告商2march行進，行軍2ubiquity普遍存在2digital revolution數(shù)字革命2upsurge高潮2in favor of支持；寧愿選擇2television viewing電視收視率2personal video recorder technology（PVR）錄像機 medium媒體3material影響深遠的3the sharp end激進分子3Unilever聯(lián)合利華3Internet budget網(wǎng)絡(luò)預(yù)算3direct response advertising直效廣告3the consumer goods giant消費品巨頭3sponsorship贊助3longrunning持續(xù)時間長的3make its presence felt使周圍的人感覺你的重要性 rewind倒退4fast forwarding快進4on demand有求必應(yīng)4searchbased advertising基于搜索的廣告4receptive樂于接受的4huge premium巨額保費4tune in to調(diào)整，調(diào)臺4Dancing on Ice花樣滑冰4engage針對4catchall包羅萬象的 50、holistic整體的，全面的5tap into開發(fā)5social networking sites交友網(wǎng)站5feel pelled to do 5e of age到達法定年齡、成年；到達成熟時期5in the short term從短期來說5creat a buzz造勢5clip夾子，回形針5present figures描述業(yè)績5roller coaster過山車60、fluctuate=go up and down=vary上下起伏 6pick up=recove=bounce 恢復(fù) 6hit=reach 6high point=peak 6due to=because of=owing to=down to 6over=during=in 6overdrive加速，趕工 6stabilish=level off6clear out our stock清倉 6up to=as much as 70、result in=lead to 7pharmaceutical制藥的7forecast預(yù)計 7bestselling最暢銷的 7eye contact眼神交流 7curve曲線 7what general trend大概趨勢 7per capita人均的 7connect with=relative to與…相關(guān) 7decision maker決策者 80、option選用件 8reliability可靠性 8prospect可能成為主顧的人 8constraint限制，約束8anecdote軼事，趣聞 8pushy粗魯?shù)模ё驳?8payment terms支付方式 8niche專門市場 8pointofsale銷售網(wǎng)點 90、viral marketing病毒式營銷 9vehicle advertising車輛廣告 9banner ads橫幅廣告 9broadband寬帶 9media pany傳媒公司 9mission傭金 9across the board全面地 9blues憂郁，沮喪 9given考慮到 9slowrelease（藥效）緩慢的釋放 100、disruption擾亂 10supply chain供應(yīng)鏈 10in reserve被留出備用 10margin利潤 10palm oil棕櫚油 10supply and demand供應(yīng)與需求 10ingredient配料Module 5flow chart流程圖invoice發(fā)票；開發(fā)票owe money欠錢take out獲得bet money on a horse賭馬withdraw money取錢bank manager銀行經(jīng)理interest rate利息term條款security擔(dān)保1save rate存款率1consumer confidence index消費者信心指數(shù)1credit信貸；信用證；學(xué)分1oversee監(jiān)督1legacy遺產(chǎn)，遺留物1remortgage再次抵押1thrillion萬億1downpayment首次付款（首付）1asset values(資產(chǎn)價值)will crash資產(chǎn)價值崩潰 equity財產(chǎn)凈值；股票；所有者權(quán)益2negative equity負債資產(chǎn)2by far最，無疑，很2so far到達某一程度so far so good到目前為止，一切都好2flyover立交橋2gasguzzling cars濫吃狂飲2equation方程式，影響因素2leverage影響力2location 地點2seating capacity座位容量 current cost of a ticket當(dāng)前票價3lease租約3turnover營業(yè)額3expenditure支出，ine收入3variable costs可變成本，fixed costs固定成本3assets資產(chǎn)，liabilities負債3gross毛重，net凈重3current當(dāng)前的，longterm長期的3profit利潤，loss虧損 dividends紅利，retained profit留存利潤4creditor債權(quán)人，debtor債務(wù)人4profitable盈利的，unprofitable虧損的4accounts payable應(yīng)付賬款，accounts receivable應(yīng)收賬款4financial statement財務(wù)報表4health運營狀況4your first port of call（沿途要落腳/拜訪的地方）你首先要看的是4the accounts財務(wù)報表4balance sheet資產(chǎn)負債表4the ine statement=the profit and loss accounts所得計算書 50、cashflow statement現(xiàn)金流表5snapshot簡要說明；快照5at a given moment=over a given period在某一特定時期5owe to欠5set …與…聯(lián)系起來5current asset流動資產(chǎn)5the notes to the accounts賬目記錄5run the business經(jīng)營5gross profit毛利潤，net profit凈利潤5proverbial眾所周知 60、profit after tax稅后利潤 6calculator計算器 6the bottom line底線 6do some sums算一算是否有錢去做….6total revenue/turnover總收入 6operating ine營業(yè)收入 6current liabilities流動負債 6starting line開辦費用 6cash from operating經(jīng)營產(chǎn)生的現(xiàn)金 6cash from investing投資產(chǎn)生的現(xiàn)金 70、cash from financing融資產(chǎn)生的現(xiàn)金 7net change in cash凈現(xiàn)金流 7material costs材料成本 7administrative costs管理費用7distribution costs運輸成本 7overheads日常開支 7development costs開發(fā)成本 7finance costs財務(wù)成本 7advertising expenditure廣告花銷7free samples免費樣品 80、bank charges銀行手續(xù)費 8vehicle insurance車輛保險 8heating加熱，供暖設(shè)備 8make reductions縮減 8car hire pany汽車出租公司8promise妥協(xié) 8napkin紙巾 8consumer spending消費者支出 8avert擋開 8gallon加侖 90、equation綜合體 9multipex