【正文】 專 業(yè) 分 院 指導(dǎo)教師 20xx 年 11 月 08 日 長春職業(yè)技術(shù)學(xué)院畢業(yè)論文（設(shè)計）專用紙 Abstract With the development of the globe economic and the continuous enlargement of our foreign trade, business English letters bee increasingly important in the international trade. Business English letters are the major means of written munication between two parties in the international trade, and their writing is very important to the business of the enterprise. Fortunately, some writing principles and techniques can be used. In order to make the business letters accurate, verbal fluency, easier munication and understanding for the trading parties, we should follow certain writing principles and use some writing techniques. Key words: Business English letters。 Choose vivid, imagebuilding words, Putting modifiers in right place. For example： Poor: Please send your proposal to us as soon as possible. Better: Please send your proposal to us before October 10. 長春職業(yè)技術(shù)學(xué)院畢業(yè)論文（設(shè)計）專用紙 Courtesy Courtesy is not merely politeness with mechanical insertions of “please” and “thank you”. Rather, true courtesy needs to use tactful tone and respectful expression to show the honest attitude, and sincere letters promptly, for punctuality will please your recipient who hates waiting for days for a reply. Adopt the right tone in the writing. Before you begin to write, think carefully about the way in which you want to influence your customer, and then express yourself accordingly, being persuasive, firm, or apologetic. Avoid courtesy blunders in your letters. Discrepancy often occurs in business, but it should be handled and settled with diplomacy and tact without ill with on either side. Never show your anger in a business letter. Avoid suspicion, accusation and talking down. Never use irritating, offensive and belittling statements. For example, Poor: We are sorry you have misunderstood us. Better: We are sorry we did not make ourselves understood clearly. Correctness The term correctness, in addition to proper grammar, punctuation and spelling, also means appropriate tone and accuracy of information. Using the right level of language can help convey the real message without causing offense even if it is a letter of plaint or an answer to such a letter. For example, “I’ll, we’re” seems too colloquial and no formal, we should change it as “I will, we are” in business letters. Accurate information is of primary concern to business writers since business letters involve the rights, the duties, and the interest of both parties. Accurate figures and exact terms are particularly important as they are 長春職業(yè)技術(shù)學(xué)院畢業(yè)論文（設(shè)計）專用紙 the basis of all kind of business documents. Therefore, we should neither overstate nor understate, because overstatement might throw you in an awkward position while understatement would lead to less confidence and hold up trade development. Consideration The interrelationship between the sender and the receiver profoundly affects municative effectiveness. Consideration means the writer prepares the writing with the reader in mind and tries to put yourself in his or her place. Focus on “You” Instead of “I” and “We” Your readers are usually more concerned about themselves than about you. They are more interested in your writing when they see the pronoun “you” rather than “I, we”. Try to give the consideration to the receivers’ wishes, demands, interest and difficulties by adopting their viewpoint. For example, Poor: I am happy to tell you … Better: You will be happy to know… Use “Positive sentence” instead of “Negative sentence” Usually, negation tends to sound critical of the reader and disappointed on the part of the writer, while positivism sounds encouraging to both parties. It would serve the function of effective munication if we sometimes turn negative messages into positive ones. Compare the following: Poor: We hope you won’t be dissatisfied with the new range of our electric products. Better: We are sure you will be satisfied with the new range of our electric products. 長春職業(yè)技術(shù)學(xué)院畢業(yè)論文（設(shè)計）專用紙 3. The writing techniques of Business English letters Business letters are letters written between one firm and anot