索尼數(shù)碼市場(chǎng)推廣方案(ppt33)(存儲(chǔ)版)
【正文】 3分 45秒 下午 4時(shí) 3分 16:03: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 16:03:4516:03:4516:03Thursday, March 9, 2023 1知人者智，自知者明。 2023年 3月 9日星期四 下午 4時(shí) 3分 45秒 16:03: 1楚塞三湘接，荊門九派通。 2023年 3月 下午 4時(shí) 3分 :03March 9, 2023 1行動(dòng)出成果，工作出財(cái)富。 Cybershot – RIDING TECHNOLOGY AND STYLE ? Category intrinsically lifestyle oriented ? Technological advancement in proportion to lifestyle aspirations Technology Lifestyle Relationship CATEGORY DYNAMICS Technology / Feature led Dramatization of benefits CELEBRITY Endorsement Technology associations / Imagery associations NOT NECESSARILY LINKED STRONGLY Cybershot – UNDERSTANDING THE RELATIONSHIP PROCESS SHARE Interaction with the subject – power Interaction with the image – ownership / control Creativity Interaction with others – sharing output / sharing the features CAPTURE Behaviour Internalisation RECOGNITION / APPRECIATION THE IMAGE Captures Imagination Allows for creativity Reflects inner self SELF EXPRESSION THE BRAND ESSENCE “IMAGE ENRICHMENT BY Cybershot” Technology that Enriches the IMAGE Enriched life Through self expression The Consumer Desire The Product THE Cybershot BRAND PILLARS IMAGE ENRICHMENT LIFESTYLE TECHNOLOGY SELF EXPRESSION IMAGINATION SUPERIOR STUNNINGLY DI
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