索尼數(shù)碼市場推廣方案(ppt33)-wenkub
2023-03-10 13:57:58 本頁面
【正文】 23年 3月 下午 4時 3分 :03March 9, 2023 1行動出成果，工作出財富。 16:03:4516:03:4516:03Thursday, March 9, 2023 1乍見翻疑夢，相悲各問年。 Cybershot – RIDING TECHNOLOGY AND STYLE ? Category intrinsically lifestyle oriented ? Technological advancement in proportion to lifestyle aspirations Technology Lifestyle Relationship CATEGORY DYNAMICS Technology / Feature led Dramatization of benefits CELEBRITY Endorsement Technology associations / Imagery associations NOT NECESSARILY LINKED STRONGLY Cybershot – UNDERSTANDING THE RELATIONSHIP PROCESS SHARE Interaction with the subject – power Interaction with the image – ownership / control Creativity Interaction with others – sharing output / sharing the features CAPTURE Behaviour Internalisation RECOGNITION / APPRECIATION THE IMAGE Captures Imagination Allows for creativity Reflects inner self SELF EXPRESSION THE BRAND ESSENCE “IMAGE ENRICHMENT BY Cybershot” Technology that Enriches the IMAGE Enriched life Through self expression The Consumer Desire The Product THE Cybershot BRAND PILLARS IMAGE ENRICHMENT LIFESTYLE TECHNOLOGY SELF EXPRESSION IMAGINATION SUPERIOR STUNNINGLY DIFFERENT FASHIONABLE TASTEFUL THE Cybershot BRAND ARCHITECTURE U SERIES TECHNOLOGY FOR CURIOSITY P SERIES P10 leads TECHNOLOGY FOR CREATIVITY F SERIES TECHNOLOGY FOR PERFECTION THE CREATOR Fashionable, Stunningly Different, Technological
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