第12講管理需求與能力(存儲(chǔ)版)
【正文】 ds GAP 3 Customer Company Key factors related to demand and capacity to smooth the peaks and valleys of demand of capacity inappropriate customer segments to build demand too much on price to smooth demand The Underlying Issue: Lack of Inventory Capacity ? 服務(wù)中供給與需求管理的基本問(wèn)題是缺乏庫(kù)存能力 。 when time/labor constraints, maximum capacity is hard to specify. Understanding Demand Patterns ? Charting demand patterns ? Predictable cycles daily/weekly /monthly /yearly. (If there is a predictable cycle, what are the underlying causes?) ? Random demand fluctuations ? Demand patterns by market segment Strategies for Matching Capacity and Demand(1) Shifting (high)demand to match capacity: 1） Use signage to mu busy days times 2） Offer incentives to cust for usage in nonpeak times 3） Take care of loyal/regular cust first 4） Adv peak usage times benefits of nonpeak use 5） Charge full price for the serviceno discounts Strategies for Matching Capacity and Demand(1) Shifting (low)demand to match capacity: 1） Use sales adv to increase business from current market segments 2） Modify the service offering to appeal to new ms 3） Offer discounts or price reductions 4） Modify hours of operation 5） Bring the service to the customer（ 改變服務(wù)地點(diǎn)） Strategies for Matching Capacity and Demand(2) Flexing capacity to meet demand(high): 1） Stretch time,labor,facilities,equipment 2） Crosstrain employees 3） Hire parttime employees 4） Request overtime work from employees 5） Rent or share fa
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