廣告翻譯1(存儲版)
【正文】 ? 地址：建國門外大街 17號 Beijing Friendship Store Spring Fashion Sales Fair 93 ? Time: March 20 April 18, 2023 ? Place: Beijing Friendship Store ? Articles on display: Traditional garments, fur coats, top quality sweaters, woolen sweaters and all kinds of top quality fashions, down garments, children’ s clothes, cowboy suits, etc. ? Participants of the fair: United Colors of Beton Beijing Adler Comco Co. Ltd. Beijing Shunmei Garments Co. Ltd. Beijing Moniza Co. Ltd. Nei Mongol Yih Ju League Cashmere Knitwear Factory Huanan Changsha County Embroidery Factory Nei Mongol No 3 Woolen Mill Zhejiang Haining Baofuda Leather Garment Factory Youlian Brother Leather Co. Ltd. ACA Guangshunli Global Co. Ltd. Beijing Jinggang Leather Co. Ltd. Jinlong Weaving and Dyeing Garments Co. Ltd. Baiwei Garments (Beijing) Co. Ltd. Beijing Huafu Fashion Corporation Fashion show will be given by professional models and models from Beijing Friendship Commercial Group at 10 11 am, 3 4 pm on every Saturday and Sunday. Paintings and calligraphy articles will be on display. Carving and painting performances will be given by famous artists. Prized sale activities will be held. A galaxy of spring fashions in the Beijing Friendship Stores. All are wele. Address: 17 Jiangguomenwai Dajie, Beijing 廣告手段 (Advertising Media) 1. Press Advertising 報刊廣告 2. Television and radio Advertising 電視和無線電廣告 3. Outdoor and Transport Advertising 露天廣告和交通廣告 4. Window and PointofSale Display 櫥窗和銷售點陳列廣告 5. Exhibition and Trade Fairs 展覽會和商品交易會 6. Direct Mail Advertising 直接郵件廣告 7. Cinema 電影廣告 廣告的功能 ? 廣告具有 信息功能 (informative function) ? 美感功能 (aesthetic function) ? 表情功能 (expressive function) ? 祈使功能 (vocative function) ? 英美現(xiàn)代廣告學(xué)認為，廣告的作用在于： 1. Information （提供信息） 2. Persuasion （爭取顧客） 3. Maintenance of Demand （保持需求） 4. Creating Mass Markets （擴大市場） 5. Quality （確保質(zhì)量） 什么是廣告語？ ? 廣告語 是指廣告中的語言，它就應(yīng)該包括各種廣告中所有的語言文字信息，即廣告中的語音、詞語、句子（包括歌詞）、文字（包括拼音字母）、標點符號和文字圖形（由文字構(gòu)成的圖形或文字和實物及其圖形的結(jié)合） 曹志耘《廣告語言藝術(shù)》 ? 廣告語言有廣義和狹義之分。翻譯時，應(yīng)注意選用切適的英語口語詞，力求使疑問在語氣上與原文保持一致。 My hair was dry, coarse and unmanageable. But from the time I began to use Pantene ProV Treatment Shampoo, it has bee healthy and shiny. This is because Pantene ProV treatment Shampoo contains unique Pro VB5,which deeply perates your hair from root to tip. Its new improved formula gives your hair extra protection ag
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