營(yíng)銷管理ch16-經(jīng)銷商與通路商(存儲(chǔ)版)
【正文】 in the marketing channel16Copyright 169。 Houghton Mifflin Company. All rights reserved.Functions of Physical Distribution (cont’d)? Transportation– The movement of products from where they are made to where they are used– Transportation modes? Railroads—heavy, bulky full carloads of freight? Trucks—Flexible schedules, speed and access? Waterways—heavy, lowvalue nonperishables? Airways—fast delivery, highvalue or perishable goods? Pipelines—bulk petroleum and chemicals24Copyright 169。 Houghton Mifflin Company. All rights reserved.After reviewing this chapter you should:? Have examined the major physical distribution functions of order processing, inventory management, materials handling, warehousing, and transportation.? Be able to discuss the strategic implications of physical distribution systems.31Copyright 169。 。 一月 21一月 2104:38:3204:38:32January 21, 2023? 1意志 堅(jiān) 強(qiáng) 的人能把世界放在手中像泥 塊 一 樣 任意揉捏。 一月 2104:38:3204:38Jan2121Jan21? 1越是無能的人，越喜 歡 挑剔 別 人的 錯(cuò) 兒。 2023/1/21 4:38:3204:38:3221 January 2023? 1一個(gè)人即使已登上 頂 峰，也仍要自 強(qiáng) 不息。 一月 21一月 21Thursday, January 21, 2023? 閱讀 一切好 書 如同和 過 去最杰出的人 談話 。 一月 2104:38:3204:38Jan2121Jan21? 1世 間 成事，不求其 絕對(duì)圓滿 ，留一份不足，可得無限完美。 一月 21一月 2104:38:3204:38:32January 21, 2023? 1他 鄉(xiāng) 生白 發(fā) ，舊國(guó) 見 青山。 Houghton Mifflin Company. All rights reserved.After reviewing this chapter you should:? Understand the nature of wholesaling in the marketing channel.? Know about wholesalers39。 Houghton Mifflin Company. All rights reserved.Functions of Physical Distribution (cont’d)? Warehousing– The design and operation of facilities for storing and moving goods? Enables pensation for dissimilar production and consumption rates? Helps stabilize prices and availability of seasonal items– Functions? Receiving, identifying, sorting, dispatching to storage, holding goods, recalling and assembling, and dispatching shipments22Copyright 169。 Houghton Mifflin Company. All rights reserved.14Copyright 169。 Houghton Mifflin Company. All rights reserved.6Copyright 169。 Houghton Mifflin Company. All rights reserved.The Nature of Wholesaling? Wholesaling– Transactions in which products are bought for resale, for making other products, or for general business operations? Wholesaler– An individual or anization that facilitates and expedites wholesale transactions? Handles the physical distribution of goods? Furnishes channel information to
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