【正文】 ...........................21 不同主流用戶群體性別對(duì)比 ..................................................................................................................21 不同主流用戶群體地域?qū)傩詫?duì)比 ...........................................................................................................22 不同主流用戶群體游戲場(chǎng)所對(duì)比 ...........................................................................................................23 中國(guó)整體網(wǎng)絡(luò)游戲用戶游戲偏好 ...................................................................................................................25 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)畫面類型的偏好 ...................................................................................................25 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)畫面風(fēng)格的偏好 ...................................................................................................27 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì) MMORPG 戰(zhàn)斗模式的偏好 ..............................................................................28 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)游戲類型的偏好 ...................................................................................................29 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)游戲題材的偏好 ...................................................................................................31 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)游戲周邊購(gòu)買偏好 ...............................................................................................35 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)收費(fèi)模式的偏好 ...................................................................................................37 不同性別網(wǎng)絡(luò)游戲用戶游戲偏好對(duì)比 ...........................................................................................................38 不同性別網(wǎng)絡(luò)游戲用戶對(duì)游戲類型的偏好對(duì)比 ...................................................................................38 不同性別用戶對(duì)收費(fèi)模式偏好的對(duì)比 ...................................................................................................39 不同主流用戶群體的偏好對(duì)比 .......................................................................................................................40 不同主流用戶群體對(duì)游戲類型的偏好對(duì)比 ...........................................................................................40編制：電子商務(wù)部 陳艷冬3 不同主流用戶群體對(duì)收費(fèi)模式的偏好對(duì)比 ...........................................................................................41 中國(guó)網(wǎng)絡(luò)游戲用戶整體行為分析 ...................................................................................................................43 中國(guó)網(wǎng)絡(luò)游戲用戶接受游戲廣告信息的途徑 .......................................................................................43 中國(guó)網(wǎng)絡(luò)游戲用戶的游戲動(dòng)機(jī) ..............................................................................................................44 中國(guó)網(wǎng)絡(luò)游戲用戶選擇游戲的標(biāo)準(zhǔn) .......................................................................................................45 中國(guó)網(wǎng)絡(luò)游戲用戶的游戲行為偏好 ......................................................................................................46 中國(guó)網(wǎng)絡(luò)游戲用戶青睞的游戲內(nèi)外活動(dòng) ...............................................................................................47 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)服務(wù)器的選擇 .......................................................................................................48 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)游戲公會(huì)的認(rèn)知 ...................................................................................................49 中國(guó)網(wǎng)絡(luò)游戲用戶游戲娛樂(lè)頻率 ...........................................................................................................50 中國(guó)網(wǎng)絡(luò)游戲用戶日均游戲時(shí)間 ...........................................................................................................50 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)網(wǎng)游不滿之處 ....................................................................................................53 中國(guó)網(wǎng)絡(luò)游戲用戶離開(kāi)前一個(gè)網(wǎng)絡(luò)游戲的原因 .................................................................................55 中國(guó)網(wǎng)絡(luò)游戲用戶對(duì)網(wǎng)癮的看法 ........................................................................................................56 不同主流群體行為交叉分析 ...........................................................................................................................57 不同主流人群游戲廣告接受差異 ...........................................................................................................57 不同主流人群游戲動(dòng)機(jī)差異 ..................................................................................................................58 不同主流人群選擇游戲的標(biāo)準(zhǔn)差異 .......................................................................................................59 不同主流人群游戲中進(jìn)行活動(dòng)差異 .......................................................................................................60 中國(guó)網(wǎng)絡(luò)游戲用戶整體消費(fèi)行為研究 ...........................................................................................................62 中國(guó)網(wǎng)絡(luò)游戲用戶消費(fèi)意愿 ..................................................................................................................62 中國(guó)網(wǎng)絡(luò)游戲消費(fèi)用戶性別結(jié)構(gòu) ...........................................................................................................62 中國(guó)網(wǎng)絡(luò)游戲消費(fèi)用戶年齡結(jié)構(gòu) ...........................................................................................................63 中國(guó)網(wǎng)絡(luò)游戲消費(fèi)用戶文化水平分布 ...................................................................................................63 中國(guó)網(wǎng)絡(luò)游戲消費(fèi)用戶月收入結(jié)構(gòu) .......................................................................................................64 中國(guó)網(wǎng)絡(luò)游戲用戶消費(fèi)渠道 ..................................................................................................................65 中國(guó)網(wǎng)絡(luò)游戲消費(fèi)用戶月度 ARPU 值 ..................................................................................................66 中國(guó)網(wǎng)絡(luò)游戲用戶在服務(wù)滿意情況下愿意消費(fèi)的月 ARPU 值 ..........................................................68 中國(guó)網(wǎng)絡(luò)游戲用戶道具消費(fèi)偏好 ...........................................................................................................69 中國(guó)網(wǎng)絡(luò)游戲用戶消費(fèi)行為交叉 ...................................................................................................................70 不同 ARPU 值用戶職業(yè)構(gòu)成 .................................................................................................................70 不同 ARPU 值用戶游戲動(dòng)機(jī) 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