廣告英語資料匯總(存儲版)
【正文】 ）熱氣球、飛船廣告也可將戶外廣告媒體分為電子類和非電子類兩種：電子類廣告媒體有電視墻、LED顯示屏、Neon等。比如說一個廣告 Banner 的單價是$1/CPM的話，意味著每一千個人次看到這個Banner的話就收$1，如此類推，10，000 人次訪問的主頁就是$10。counter(計數(shù)器)上的統(tǒng)計數(shù)字即該網(wǎng)頁的 Impression。廣告訊息advertising message藝術(shù)art藝術(shù)方向art direction藝術(shù)家artist美術(shù)總監(jiān)art director大創(chuàng)意big idea頭腦風暴法brainstorming傳播媒介munications media概念化conceptualization文案人員copywriter創(chuàng)意綱要creative brief創(chuàng)意總監(jiān)creative director創(chuàng)意過程creative process創(chuàng)意金字塔creative pyramid創(chuàng)意creative創(chuàng)造creativity感性訴求emotional appeals控險家explorer事實型思維factbased thinking信息性informational法官judge指定mandatories訊息戰(zhàn)略message strategy非文字nonverbal產(chǎn)品概念product concept理性訴求rational appeals目標受眾target audience技巧technical轉(zhuǎn)換性transformational價值型思維valuebased thinking文字的verbal形象化visualization戰(zhàn)士warrior樣片animatic動畫技法animation techniques聲頻audio艾耶1號式Ayer 利益式標題benefit headlines正文body copy粗體boldface照相制版cameraready art表演綱要casting brief結(jié)尾close命令式標題mand headlines末稿prehensive layout/p演示demonstration設(shè)計design技巧式正文device copy對白/獨白式正文dialog/monolog copy旁白donut標題headline吸引技巧hook圖標icon插圖畫家illustrators企業(yè)形象式正文institutional copy整合廣告integrated mercial內(nèi)容段落interior paragraphs斜體italic歌謠式j(luò)ingles肩題kicker布局圖layout預備段落leadin paragraph生活方式式技法lifestyle techniques標志logotypes助記手段mnemonic device音樂式廣告musical mercials音樂標志musical logo敘述式正文narrative copy新聞/信息式標題news/information headlines出鏡頭on camera拼版paste up攝影師photographers圖片說明式正文picturecaption copy方框圖片式布局picturewindow layout招貼式格式posterstyle format主持人式廣告presenter mercial啟發(fā)式標題provocative headlines疑問式標題question headlines廣播人物radio personality腳本script印簽seal簽名signature cuts生活片段slice of life口號slogans故事板storyboard故事板草圖storyboard roughs直截了當式straight announcement直接推銷式正文straightsell copy副標題subhead標題句taglines證言testimonial正文text主題句theme lines小樣thumbnail收尾trial close圖形部分visuals旁白voiceover模擬校樣analog proof動畫animation合成片answer print光圈aperture音控臺audio console底片base art出血版bleeds藍線blueline照相排版術(shù)cameraready art字符計算式charactercount method電影攝影師cinematographer截止期closing date色基color key分色color separation連續(xù)調(diào)continuous tones控制室control room組排copy cast封面紙cover paper青、黃、紅、黑印刷CYMK printing數(shù)字媒介digital media數(shù)字校樣digital proof數(shù)碼視頻效應裝置DVE units導演director特排字體display type復制帶dubs拷貝dupes電子制作electronic production曬版臺紙flats一套鉛字font四色印刷fourcolor process網(wǎng)目凸版halfone plate網(wǎng)屏halftone screen互動電視interactive TV任務夾job jacket出格kerning
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