新興公司如何應(yīng)對侵權(quán)(存儲版)
【正文】 tes) ? Wireframes = Conversion Steps ? Measure, A/B Test, Iterate FAST (daily/weekly) ? Optimize for Conversion Improvement – 80% on existing feature optimization – 20% on new feature development Optimize 4 Happiness (both User + Business) ? Define States of User + Business Value ? Prioritize (Estimate) Relative Value of Each State ? Move Users: Lower Value Higher Value ? Optimize for User Happiness / Business $$$ ? Achieve Low Cost + High Value Scale $$$ Discover Meaning Keywords, Images, CalltoAction Top 10 100 words ? Your Brand / Products ? Customer Needs / Benefits ? Competitor?s Brand / Products ? Semantic Equivalents ? Misspellings Relevant images ? People ? Products ? Problems ? Solutions CalltoAction ? Words ? Images ? Context ? Button/Link ? Emotion Result ? Positive? ? Negative? ? Neutral (= Death) ? A/B test amp。 Focus on BestPerforming Channels amp。 Profitability “You probably can’t save your Ass and your Face at the same time… choose carefully.” – DMC Summary ? Measure Stuff. Keep It Simple. ? 5 Steps: Startup Metrics for Pirates (AARRR!) ? 3 Items: Biz Model, Conversion, Mktg Channels ? Iterate amp。 Retention 2. Market the Product: Acquisition amp。 ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, breakeven, target profitability) 2% $50 Role: Marketing / Sales Q: What channels? Which users? Why? A: High Volume (), Low Cost ($), High Conv (%) ? Design amp。 marketing using Fast Iteration Cycles amp。 OpenSource Components Cloud Computing Cluster Immune System Justintime Scalability Refactoring Developer Sandbox Minimum Viable Product Measure Faster Split Tests Clear Product Owner Continuous Deployment Usability Tests Realtime Monitoring Customer Liaison Learn Faster Split Tests Customer Interviews Customer Developm
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