營銷與社會：社會責任和營銷倫理(存儲版)
【正文】 ing. ? Be able to define consumerism and environmentalism and know how they affect marketing strategies. ? Learn the principles of socially responsible marketing. ? Learn the role of ethics in marketing. ? 明確關于市場營銷主要的社會評判 ? 定義消費者保護主義和環(huán)境保護主義，并解釋它們對營銷策略的影響 ? 描述社會營銷原理 ? 解釋市場營銷中道德規(guī)范的作用 20 2 ? Only used anic fruits and hormonefree milk ? Bought from socially disadvantaged and minority suppliers ? Donated % of pretax profits to good causes ? Naturalingredient based cosmetics formulated without animal testing ? Donated a percentage of profits to animalrights groups and homeless shelters Ben amp。 ? 使命感導向的市場營銷： ?公司以廣泛的社會觀點而非狹窄的產(chǎn)品觀點來闡述其使命。 Public Actions to Regulate Marketing 公民和公從眾規(guī)范營銷行為的活動 20 11 ? Public Actions to Regulate Marketing ? Major legal issues affect every area of marketing management, including: ? Selling and advertising decisions ? Channel decisions ? Product decisions ? Packaging decisions ? Price decisions ? Competitive reaction decisions ? 規(guī)范市場營銷的公眾行為 ? 營銷管理的各方法都受法規(guī)的影響，包括： ?銷售和廣告決策 ?分銷渠道決策 ?產(chǎn)品決策 ?包括決策 ?價格決策 ?競爭關系決策 Citizen amp。 Jerry’s ... The
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