businessmarketsandbusinessbuyingbehavior(存儲版)
【正文】 Pearson Education, Inc. Publishing as Prentice Hall Business Buyer Behavior Major Influences on Business Buyers Environmental Factors Demand for product Economic outlook Cost of money Resource availability Technology Culture Politics Competition Chapter 6 slide 11 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Business Buyer Behavior Performance review involves a critique of supplier performance to the purchase terms The Buying Process 。 2020 Pearson Education, Inc. Publishing as Prentice Hall Business Buyer Behavior Users are those that will use the product or service Influencers help define specifications and provide information for evaluating alternatives Buyers have formal authority to select the supplier and arrange terms of purchase Deciders have formal or informal power to select and approve final suppliers Gatekeepers control the flow of information Participants in the Business Buying P
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