【正文】
2020 Pearson Education, Inc. Publishing as Prentice Hall Business Buyer Behavior General need description describes the characteristics and quantity of the needed item Product specification describes the technical criteria Value analysis is an approach to cost reduction where ponents are studied to determine if they can be redesigned, standardized, or made with less costly methods of production The Buying Process Chapter 6 slide 14 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Business Markets Market Structure and Demand Fewer and larger buyers Geographic concentration Derived demand ? Inelastic demand ? Fluctuating demand Buyer and seller dependency Chapter 6 slide 6 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Business Markets and Business Buying Behavior ? Business Markets ? Business Buyer Behavior ? The Business Buying Process Topic Outline Chapter 6 slide 3 Copyright 169。 2020