【正文】
o sale the release lever, standard and gets down fixedly the automobile finance service with the corporate system way, and first uses the securitization in the world the way to allow temporary credit class of the continuously fund, also does not have today automobile industry mammoth and the mon people lives the convenience to be quick. In a sense, had the automobile finance service, only then had today automobile industry, today aviation industry and now weather all mechanical manufacturing industries。 In brief, “the automobile finance can consummate socialized, the marketability financial service system”. Under the above analysis premise, I place the research and the writing key point the automobile finance concrete operation flow in several key questions, argues vigorously establishes a relative consummation the structure system. Because at present in domestic, but also does not have one special to discuss with the literature, even is one has the depth paper, studies the automobile finance question, I only then “l(fā)ook for a needle in a haystack”, seeks some fragmentarily, the dispersible material from the overseas university development facility and in the automobile finance service website. The innovation aspect, belongs in the research area “runs the horse stable place”, the basically entire structure is new, but also is preliminary. According to “automobile finance historical development research system foundation。 The automobile finance service is helpful to the elimination “the automobile demand growth regional characteristic incline” the question。如果沒(méi)有福特汽車信貸公司率先將汽車金融服務(wù)作為推動(dòng)汽車銷售的杠桿,將汽車金融服務(wù)用公司制的方式規(guī)范和固定下來(lái),并在世界上 第一個(gè)采用證券化的方式融通源源不斷的資金之流,也就沒(méi)有今天汽車工業(yè)的波瀾壯闊和百姓生活便利快捷。 雖然汽車金融在國(guó)外社會(huì)消費(fèi)金融中,已成為繼房地產(chǎn)金融之后的第二大金融,但在中國(guó)是否需要發(fā)展還有很大的爭(zhēng)議。 首先,了解一下汽車金融的“發(fā)展歷史”。 在介紹汽車金融贏利模式基本含義后,我將其分為“基本贏利模式”和“增值贏利模式”兩種,并從“服務(wù)管理理論”、“金融服務(wù)理論”的角度,論證了汽車金融服務(wù)贏利模式的“不可知觸性”、“不可分性”、“差異性原理”等特點(diǎn),提出了“汽車金融服務(wù)贏利模式的核心因素是顧客忠誠(chéng)滿意度”,“汽車金融服務(wù)贏利模式的次級(jí)因素是汽車金融服務(wù)的傳遞質(zhì)量”。 汽車金融服務(wù) 融資結(jié)構(gòu)起著聚納資金的作用,是支撐、保證汽車金融贏利模式發(fā)揮作用的“動(dòng)力”。汽車金融服務(wù)產(chǎn)品的特點(diǎn)由作為一般使用商品的汽車和作為金融服務(wù)的契約關(guān)系兩大因素來(lái)決定 :有“復(fù)合性”、“精密性”、“風(fēng)險(xiǎn)性”、“延續(xù)性”、“選擇性”等; 汽車金融產(chǎn)品設(shè)計(jì)是金融學(xué)中最難最富挑戰(zhàn)性的課題之一。 分析開(kāi)放中中國(guó)汽車金融服務(wù)市場(chǎng)的存在的“并購(gòu)整合”、“市場(chǎng)重組”等趨勢(shì),提出了落實(shí)中國(guó)銀監(jiān)會(huì)精神,完善汽車金融服務(wù)公司治理結(jié)構(gòu),利用“獨(dú)立模式”、“聯(lián)合模式”、“中外合資模式”,建立中國(guó)專業(yè)的汽車金融服務(wù)機(jī)構(gòu),推動(dòng)汽車金融服務(wù)業(yè)的適度 超前增長(zhǎng),提升我國(guó)汽車業(yè)、金融服務(wù)業(yè)的整體競(jìng)爭(zhēng)力。 汽車金融服務(wù)產(chǎn)品的開(kāi)發(fā)銷營(yíng)是整個(gè)體系的最后環(huán)節(jié),它是實(shí)現(xiàn)汽車金融贏利模式的 工具,是汽車金融信用管理的載體,是汽車金融融資機(jī)制的運(yùn)作目標(biāo)。在考察“信用理論”、“消費(fèi)信用理論”這些理論來(lái)源后,著重分析了汽車金融服務(wù)信用體系的功能與汽車金融服務(wù)信用體系的特定內(nèi)涵與范疇,強(qiáng)調(diào)重點(diǎn)是消除汽車金融的信息不對(duì)稱性,按照信用等級(jí)決定融資數(shù)量與期限。 在了解汽車金融服務(wù)的歷史現(xiàn)狀后,接著分析了汽車金融服 務(wù)存在的“生命之源” — — 贏利模式。按照“汽車金融的歷史發(fā)展 —— 研究體系的基礎(chǔ);汽車金融的贏利模式 — 研究體系的核心;汽車金融的信用管理 —— 研究體系的內(nèi)層;汽車金融的融資機(jī)制 —— 研究體系的外層:汽車金融的產(chǎn)品開(kāi)發(fā) — 研究體系的表層”的順序展開(kāi) 。中國(guó)過(guò)去幾十年一直在試圖走一條離開(kāi)汽車金融,獨(dú)立發(fā)展汽 車工業(yè)的路子,結(jié)果可想而知。人們?cè)趯徱暋⑵肺哆@一百年歷史的時(shí)候,往往看到的是汽車工業(yè)的輝煌和車輪民族的富足,而忽視了在這世紀(jì)百年、滾滾車塵的背后,有一個(gè)無(wú)名英雄 —— 汽車金融服務(wù)所起到的重要作用。 Has analyzed the automobile finance service pany newly “the pound superiority”。 the automobile finance may play to the car dealer “provides goods in stock financing”, “transport business fund allows temporary credit”, “equipment financing” the role。 Automobile finance research Abstract: The automobile industry has hundred years history in overseas oneself. The people in carefully examine, savors these 100 year historical time, often saw is the automobile industry magnificent and the wheel nationality39。 The automobile finance may play “the maintenance sale system to the automobile manufacturer, the conformity sale strategy, provides the market information the role”。s general evolution history process and the current several kind of main existence form, including “big automobile manufacture enterprise attached”, “big bank financial group attached”, “independent type”。 The automobile finance product design is in the finance study is most difficult one of richest challenging topics. It is the automobile finance analysis inverse problem. Automobile finance product design general flow, including “goal design”, “structural design”, “product fixed price”, “risk ine characteristic analysis”, “product standardization”. The automobile finance product benefit appraised the