【正文】 hnical content, resulting in a very low threshold of industry and bee the de facto open industry, any person, business can be very easily installed into small industries. Small enterprises have installed a number of fans, according to Construction Machinery Association Scraper Branch SecretaryGeneral Chen Kai Yun, a conservative estimate at more than 200. More concentrated in Shandong Laizhou, Taian, Weifang, in Luoyang, Henan Province, Quanzhou, Fujian Province, and other places, annual sales of more than 2,000 Taiwan enterprises with a small handful, the majority of small businesses with annual sales in 3200 by the following, with the production of small enterprises , the same easy to set up and close down. It is precisely because the strength of small enterprises with very limited products without high technology content, in the vast majority of enterprises to participate in market petition are in the process of basically a single means to price petition to sell products for the purpose, without taking into account future market things. In the mon with the credit industry, services, brand petition means small industry basically not installed, in addition to differences in the strength of enterprises and product differentiation, marketing and management philosophy that is the deepseated causes. Because users of the products of small equipment to mainly rural users, and users can only cover rural farm machinery sales works, construction machinery and construction machinery sales are only part of the work coverage in rural areas. And the sale of equipment similar, with small products also requires agents or distributors can take the initiative to sell products to users and to users with standard and thoughtful service, and farm machinery dealers more customary sit shop operator, has no sales force, There is no specialized service teams, more difficult to expect the market planning, customer management. Construction machinery dealers and farm machinery dealers also have a lot of similarities, and engineering machinery dealers not accustomed to deal with rural users. Therefore, the small market is not mature with the sales work, to a large extent affected the market maturation process can not be achieved on the one hand, the user guide, on the other hand, can not be achieved on the manufacturers facilitating role. Operating environment and the use of the different habits, resulting in a lack of support for nonsmall pieces of installed products can hardly meet the actual needs of users, increasing the cost of services at the same time, improve customer satisfaction bee almost impossible task. Increased market differentiation Unlike the preceding two years, with no small on the future of the market is basically no doubts. However, when the small rural installed by the new face of the building the vast potential market demand, whether it is the product itself, or the level of industrial development is clearly not satisfied. , And because of the double impact of external factors, with small market differentiation is an inexorable trend. Relying solely on price petition means does not make the small favorably with industry development. In fact, it is due to excessive price petition, leading to small enterprises with low profitability, sales, and the prosperity of the entire industry can not hide the crisis of survival. Anticipate with a few small panies have started the innovation in the product upgrades at the same time, learn from the equipment industry and other related industries experience, to establish their own marketing team and distribution work and market petition tends to differentiation. In the highend users with the needs of small change, directly contributing to small enterprises with the differentiation, with the concept of progress and consumer financial strength of the expansion, some of the rural users (particularly in the industrialized operation of agriculture users) product performance and aftersales service and put forward higher requirements. Liaoning Anshan Haihong such as production of highend products not only with small to have their own patented technology (use of mechanical devices greatly enhance the performance of its products, avoid using electric control, hydraulic devices, such as product performance after upgrading to the use of rural users increased maintenance costs ), and introduced the noncontroversial services. Especially in big enterprises with increased involvement of small enterprises with pressure, the end of 2021, the Dragon Holdings acquired Henan Baiyun electrical and mechanical equipment involved in the production of small fields. Small with a huge potential market demand, but only to meet user needs, and guide the user