【正文】 two years, with no small on the future of the market is basically no doubts. However, when the small rural installed by the new face of the building the vast potential market demand, whether it is the product itself, or the level of industrial development is clearly not satisfied. , And because of the double impact of external factors, with small market differentiation is an inexorable trend. Relying solely on price petition means does not make the small favorably with industry development. In fact, it is due to excessive price petition, leading to small enterprises with low profitability, sales, and the prosperity of the entire industry can not hide the crisis of survival. Anticipate with a few small panies have started the innovation in the product upgrades at the same time, learn from the equipment industry and other related industries experience, to establish their own marketing team and distribution work and market petition tends to differentiation. In the highend users with the needs of small change, directly contributing to small enterprises with the differentiation, with the concept of progress and consumer financial strength of the expansion, some of the rural users (particularly in the industrialized operation of agriculture users) product performance and aftersales service and put forward higher requirements. Liaoning Anshan Haihong such as production of highend products not only with small to have their own patented technology (use of mechanical devices greatly enhance the performance of its products, avoid using electric control, hydraulic devices, such as product performance after upgrading to the use of rural users increased maintenance costs ), and introduced the noncontroversial services. Especially in big enterprises with increased involvement of small enterprises with pressure, the end of 2021, the Dragon Holdings acquired Henan Baiyun electrical and mechanical equipment involved in the production of small fields. Small with a huge potential market demand, but only to meet user needs, and guide the user needs, small equipment will have lasting vitality. Existing small enterprises with wellknown loaders already facing small enterprises involved with the production sectors and small users to buy equipment or equipment, such as small excavators alternative products twin crises, with the production of small enterprises can take the initiative to upgrade their win more more time and greater market space. Any industries are indispensable for the development of market petition and government regulations two factors. With the status quo on small industries, market petition and excessive government regulation missing, the entire industry in a very low level of operation development, and a lack of development of the industry often staying power will gradually shrink, or even disappear. First to be addressed is the issue of trade with small, small equipment products really have their own products definition, a special product standards. Although at this stage with small user groups mainly concentrated in the rural market, but the market coverage of the future is certainly both urban and rural areas, this is because small equipment can be widely used for municipal maintenance, landscape construction, building and construction, underground loading and unloading areas. Second, improve industry access threshold is a feasible solution. Small equipment industry can learn from the industry39。s most advanced technology wheel loader on the basis of the successful development of the power of 162 KW of shovelfit wheel loaders, stereotypes for Z450 (later ZL50), and in 1971 December 18, formally appraised by experts. Thus the birth of China39。s modern 20 wheel loaders began in the mid1960s of the Z435. The aircraft as a whole rack, rear axle steering. After years of hard work, the attraction was the world39。s a major turning point. The standard was worked out by the industry after the division of labor, LIUGONG Xiamen ZL40 the manufacture of the large and medium wheel loaders, as workers, to the following small and mediumsized manufacturing ZL30 wheel loaders, and gradually formed a LIUGONG Xiamen workers, and 10% for workers at the loader to four backbone enterprises. To the late 1970s, early 1980s loader manufacturing enterprises in China has increased to more than 20, China has initially formed the loader industry. So far, China has developed wheel loader to the third generation, but the basic structure is still the Z450 (ZL50) evolved from. Change is not a very large second generation, third generation of some larger changes. 2021 China loader industrywide total sales have exceeded 30,000 Taiwan, the world loader in the forefront of the market. Therefore, at present, China