北京internet技術研究所的營銷(1)-免費閱讀
【正文】 27 一月 20231:38:26 上午 01:38:26一月 211最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。 2023/1/27 1:38:2601:38:2627 January 20231空山新雨后，天氣晚來秋。 一月 21一月 21Wednesday, January 27, 2023很多事情努力了未必有結果，但是不努力卻什么改變也沒有。 一月 2101:38:2601:38Jan2127Jan211故人江海別，幾度隔山川。Marketing on the Inter”Beijing Institute of Technology Lecture 3: eMarketing (2)By Clare ShamEmail: 1/27/2023 1We’ll cover …Why online ad so attractiveForms of inter adScope of TargetingWhat is Rich mediaAd inventory…eCouponing / ePromotion / Loyalty ProgramViral Marketing1/27/2023 2Online Advertising Why it is attractive to AdvertisersBest tool to track usersCollect transactional data on usersTargetingBehavior tracking user profilingProvide direct quantifiable link between advertising salesInteractivityCostEfficiencyVast user base1/27/2023 3 More Measurable AccountableAnswers “which half of advertising works...”l measure relationship between advertising salesRealTime Measurementl detailed performance reportsl allows midcampaign adjustment to increase effectiveness1/27/2023 4TrackingInter provides better trackingData collection toolsServe as foundation for targetingTrack behavior of usersTrack intent to purchase1/27/2023 5Role of CookiesCritical role in tracking usersA unique identifier Stored on a PC hard drive when user visit certain web siteAble to follow user’s trail of browsing, researching transacting processKeep track of transactional data intent of purchase1/27/2023 6TargetingPsychographicslbased on user behavioral patternslcategories or clustersDemographicsluser provided demographic informationluser privacy assured1/27/2023 7TargetingUser Interestl site categoriesl specific site or pagel keywordGeographyl countryl statel zip1/27/2023 8TargetingMicro Targetingl pany namel domain targetingl pany sizel industry typel SIC code targetingTech Targetingl high level domainl education (.edu), government
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