北京internet技術(shù)研究所的營銷(1)-預(yù)覽頁
【正文】 a banner adIt follows user when user scrolls down the pageAlways in user’s view1/27/2023 22 Free ISP Banner / Tool BarsFree ISPs offer Inter access in return for user informationEnable the free ISPs to target advertising based upon users’ characteristics1/27/2023 23EMailDirect mail on the InterUsers may receive:l plain text, l text with links to a web site, l graphics l interactive features1/27/2023 24Scope of TargetingRunofworkRunofchannelRunofspecific site1/27/2023 25PlayersDoubleClick (DART for Advertisers)lOperates via Asiacontent in Asia24/7 Media (24/7 Connect)lOperate via Engage (AudienceNet)lPlans to launch via CMGI AsiaAvenue A: No operations in Asia1/27/2023 26How advertiser evaluate website?Unique user : A unique browser (as identify by cookie) that visits (accesses) a website. If a user deletes the cookie, upgrades the browser, or use a different browser, a new unique user is countedAverage visit: The average number of times each unique user visits a given site during a specified period of timeAverage visit Length: The amount of time a user spends in a website during a specified period of timeImpression: One ad served. Average Pageveiw: One download of a web page by a user. There can be multiple impressions in one pageAudience Profile1/27/2023 274 Types of Payment styleCPMlimpressions calculate by cost per thousandCPClClickthroughCPTlLead generationlRevenue Sharing when purchase1/27/2023 28What is Rich Media?Anything that is not just a .gif:lHTMLlJavalFlash ()lEnliven ()lVideo/Audio Real NetworkslUnicastlDHTML (。 。 一月 2101:38:2601:38Jan2127Jan211故人江海別，幾度隔山川。 。 一月 21一月 21Wednesday, January 27, 2023很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 一月 21一月 2101:38:2601:38:26January 27, 20231意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023/1/27 1:38:2601:38:2627 January 20231空山新雨后，天氣晚來秋。 一月 2101:38:2601:38Jan2127Jan211越是無能的人，越喜歡挑剔別人的錯兒。 27 一月 20231:38:26 上午 01:38:26一月 211最具挑戰(zhàn)性的挑戰(zhàn)莫過于提
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