北京internet技術(shù)研究所的營(yíng)銷(1)-文庫(kù)吧在線文庫(kù)
【正文】 hnology1/27/2023 21Push AdvertisementSimilar to a banner adIt follows user when user scrolls down the pageAlways in user’s view1/27/2023 22 Free ISP Banner / Tool BarsFree ISPs offer Inter access in return for user informationEnable the free ISPs to target advertising based upon users’ characteristics1/27/2023 23EMailDirect mail on the InterUsers may receive:l plain text, l text with links to a web site, l graphics l interactive features1/27/2023 24Scope of TargetingRunofworkRunofchannelRunofspecific site1/27/2023 25PlayersDoubleClick (DART for Advertisers)lOperates via Asiacontent in Asia24/7 Media (24/7 Connect)lOperate via Engage (AudienceNet)lPlans to launch via CMGI AsiaAvenue A: No operations in Asia1/27/2023 26How advertiser evaluate website?Unique user : A unique browser (as identify by cookie) that visits (accesses) a website. If a user deletes the cookie, upgrades the browser, or use a different browser, a new unique user is countedAverage visit: The average number of times each unique user visits a given site during a specified period of timeAverage visit Length: The amount of time a user spends in a website during a specified period of timeImpression: One ad served. Average Pageveiw: One download of a web page by a user. There can be multiple impressions in one pageAudience Profile1/27/2023 274 Types of Payment styleCPMlimpressions calculate by cost per thousandCPClClickthroughCPTlLead generationlRevenue Sharing when purchase1/27/2023 28What is Rich Media?Anything that is not just a .gif:lHTMLlJavalFlash ()lEnliven ()lVideo/Audio Real NetworkslUnicastlDHTML (。 01:38:2601:38:2601:38Wednesday, January 27, 20231乍見翻疑夢(mèng)，相悲各問(wèn)年。 01:38:2601:38:2601:381/27/2023 1:38:26 AM1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 1:38:26 上午 1:38 上午 01:38:26一月 21楊柳散和風(fēng)，青山澹吾慮。 一月 211:38 上午 一月 2101:38January 27, 20231業(yè)余生活要有意義，不要越軌。 一月 21一月 2101:38:2601:38:26January 27, 20231意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉
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