羅蘭貝格-羅馬尼亞電信市場(chǎng)的分析-全英-免費(fèi)閱讀
【正文】 A wave which is yet to have ended ? Reflecting the changes in customers‘ needs the plexity of data transmission services has increased spanning different technological solutions ? Mobile operators also target this segment by providing data transmission services and Inter access over mobile phones via G or G technologies 3 Romanian Telemunication market The Romanian tele market has steadily increased over the last five years with mobile telephony playing the leading role 3 . 5 %4 3 . 8 % 5 2 . 7 %Source: Roland Berger Strategy Consultants estimates and analysis Mobile telephony Fixed telephony Inter and other data transmission services Evolution of the Romanian tele market1) [EUR m] Breakdown of Romanian tele market by segments, 20xx [%] 1 , 5 3 01 , 7 5 01 , 8 4 01 , 8 8 02 , 1 2 020xx 20xx 20xx 20xx 2 0 0 4 ECAGR = % Note: 1) Including fixed telephony services, mobile telephony services, Inter, data transmission and leased lines。 E = Estimate Evolution of the mobile telephony market1), 20xx – 20xx [EUR m] CAGR = % Comments ? Bolstered by continuous upsurge of the customer base the value of the mobile telephony market grew steadily over the last five years ? In 20xx, the market average revenue per user (ARPU) has stabilized at approximately USD 165 – 170 similar to levels registered in 20xx ? As the additional users usually have lower ARPU levels than the existing customers, the operators started to foster sales of nonvoice services thus increasing the added value 11 Romanian Telemunication market ? NMT 450 ? GSM phase 1 ? GSM phase 2 ? GSM phase ? WAP ? HSCSD ? Mobile analog voice transmission ? Digital voice transmission ? Circuit data up to 9,6 kbps ? SMS ? Digital voice – Enhanced coding – Halfrate coding ? Circuit data up to 14,4 kbps ? Unrestricted digital information (UDI) ? Protocol bis ? Cell broadcast ? WMLbased Inter access ? Circuit data up to 56 kbps (channel bundling) Technology Description Technological development of the mobile works in Romania (1) The strong petition forced the introduction and development of the mobile munication services Before 1997 Since 1997 Since 1999 Since 20xx Since 20xx Analog Digital, circuitswitched Source: Roland Berger Strategy Co
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