電大公共關(guān)系學(xué)期末必背復(fù)習(xí)題資料考試小抄-免費(fèi)閱讀
【正文】 the adoption of an approach to space in which all parts of the canvas played an equally vital role in the total work。 and there are some of each type in the brain. These terms are used because nicotine mimics the action of acetylcholine at nicotinic receptors, whereas muscarine, an alkaloid from the mushroom Amanita muscaria, mimics the action of acetylcholine at the muscarinic receptors. Acetylcholine is the neurotransmitter produced by neurons referred to as cholinergic neurons. In the peripheral nervous system acetylcholine plays a role in skeletal muscle movement, as well as in the regulation of smooth muscle and cardiac muscle. In the central nervous system acetylcholine is believed to be involved in learning, memory, and mood. Acetylcholine is synthesized from choline and acetyl coenzyme A through the action of the enzyme choline acetyltransferase and bees packaged into membranebound vesicles . After the arrival of a nerve signal at the termination of an axon, the vesicles fuse with the cell membrane, causing the release of acetylcholine into the synaptic cleft . For the nerve signal to continue, acetylcholine must diffuse to another nearby neuron or muscle cell, where it will bind and activate a receptor protein. There are two main types of cholinergic receptors, nicotinic and muscarinic. Nicotinic receptors are located at synapses between two neurons and at synapses between neurons and skeletal muscle cells. Upon activation a nicotinic receptor acts as a channel for the movement of ions into and out of the neuron, directly resulting in depolarization of the neuron. Muscarinic receptors, located at the synapses of nerves with smooth or cardiac muscle, trigger a chain of chemical events referred to as signal transduction. For a cholinergic neuron to receive another impulse, acetylcholine must be released from the receptor to which it has bound. This will only happen if the concentration of acetylcholine in the synaptic cleft is very low. Low synaptic concentrations of acetylcholine can be maintained via a hydrolysis reaction catalyzed by the enzyme acetylcholinesterase. This enzyme hydrolyzes acetylcholine into acetic acid and choline. If acetylcholinesterase activity is inhibited, the synaptic concentration of acetylcholine will remain higher than normal. If this inhibition is irreversible, as in the case of exposure to many nerve gases and some pesticides, sweating, bronchial constriction, convulsions, paralysis, and possibly death can occur. Although irreversible inhibition is dangerous, beneficial effects may be derived from transient (reversible) inhibition. Drugs that inhibit acetylcholinesterase in a reversible manner have been shown to improve memory in some people with Alzheimer39?！胺堑洹毖杆俾咏o中國(guó)社會(huì)帶來了嚴(yán)重的后果，造成了巨大的損失，它使得國(guó)家的旅游業(yè)、餐飲業(yè)、娛樂業(yè)、商業(yè)受到影響，使得部分學(xué)校不得不中斷學(xué)習(xí)，一些公司歇業(yè)關(guān)門，許多正常工作無法進(jìn)行，大量社會(huì)公眾活動(dòng)被取消或延緩。此案例體現(xiàn)了（ ）在公共關(guān)系活動(dòng)中的實(shí)際應(yīng)用。這些服務(wù)準(zhǔn)則通過每一位工作人員的良好舉止體現(xiàn)出來。管理 ,識(shí)別 ,教育 ,傳播 ,經(jīng)濟(jì) VI 的基本要素包括（ ）?？偨Y(jié)式 ,激情式 ,深思式 ,幽默式 ,借用式 媒介相比，互聯(lián)網(wǎng)有如下特點(diǎn)（ ）。凡事包打聽 ,講大話吹噓自己 ,一味吹捧對(duì)方 ,故弄玄虛 ,過分暴露自己的“隱私 （ ）。導(dǎo)入階段 ,概說階段 ,交鋒階段 ,妥協(xié)階段 ,協(xié)議階段 （ ）。實(shí)事求是 ,公正無私 ,勤奮努力 ,樂于助人 ,光明磊落 （ ）。專業(yè)性 ,服務(wù)性 ,協(xié)同性 ，主要是由以下方面的職能決定的（ ）。輕松幽默型 ,懸念吸引型 ,先聲奪人型 ,感情趨近型 ，有（ ）。美國(guó) ,德國(guó) ,意大利 “滿意”二字，具體包括（ ）。公共關(guān)系狀態(tài) （ ）。既有商業(yè)性的又有非商業(yè)性的 （ ）。 ～ ，公共關(guān)系首先是從香港傳入（ ）地區(qū)的，一些賓館、飯店首先設(shè)立了公共關(guān)系部。公關(guān)危機(jī) ，公共關(guān)系公司的長(zhǎng)處之一是（ ）。周年慶典 ，在第一手資料難以得到或不夠 用的時(shí)候，會(huì)采?。? ）方法。提高素質(zhì)功能 （ ）。標(biāo)語(yǔ)口號(hào) （ ）。個(gè)人禮儀 （ ）有助于形成良好的輿論關(guān)系。 4C （ ）。公眾關(guān)系 ，首先集中體現(xiàn)在（ ），它不是直接去推銷產(chǎn)品或服務(wù)，而是配合運(yùn)用各種傳播溝通的方法，疏通渠道，理順關(guān)系，為產(chǎn)品或服務(wù)的銷售營(yíng)造一個(gè)良好的環(huán)境。形象要素差距圖 、低知名度屬于公共關(guān)系哪一種狀態(tài)（ ）。艾維?李 ，傳播范圍最廣的大眾傳播媒介是（ ）?！队行У墓碴P(guān)系》 年中國(guó)申辦奧運(yùn)會(huì)時(shí)，許多組織紛紛打出公關(guān) 廣告，支持政府的行為，顯示自身從事公益事業(yè)的熱情。政府 13.“顧客的人數(shù)、性別、類型、收入、購(gòu)買動(dòng)機(jī)”等內(nèi)容屬于公關(guān)部門收集的（ ）信息。專才式公關(guān)人才 7.（ ）以其杰出的研究，成為公共關(guān)系學(xué)的創(chuàng)始人?！? CI概念的是德國(guó)設(shè)計(jì)師。 ，西方國(guó)家習(xí)慣將男女穿插安排，以男主人為中心，女主賓坐在其右邊。√ ，顧客就是上帝，但是員工也不是奴隸。√ ，報(bào)紙印刷比較精美?！? 的好壞，主要通過知名度來衡量。 ，他們對(duì)組織的生存、發(fā)展與成敗有著舉足輕重的影響。 、事業(yè)單位不同，它需要面對(duì)兩方面的公眾。 、雜志、電臺(tái)等大眾傳播媒介。 則，他為企業(yè)指出
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