【正文】 第一篇 The Smell of Money For many years large supermarkets have been encouraging us to spend money by pumping the smell of freshlybaked bread into their stories. Now Dale Air, a leading firm of aroma (香氣 ) consultants, has been approached by Barclay‘s Bank to develop suitable artificial smells for their banks. Researchers have suggested that surrounding customers with the ―smell if money‖ will encourage them to feel relaxed and optimistic and give them added confidence in the bank‘s security and professionalism. But before a smell can be manufactured and introduced into banks‘ air conditioning systems. It must be identified and chemically analyzed, and this has proved to be difficult. The problem is that banknotesand coins tend to pick up the smell of their surroundings. So cash that has been sitting in a cash register at a fishmonger‘s (魚販 ) will smell of fish, and banknotes used to pay for meals in restaurants will tend to smell of food. It may be a challenge, but aroma experts have little doubt that the use of artificial smells can be an effective form of subconscious advertising. Lunn Poly, a British travel pany, introduced the smell of coconuts (椰子 ) into its travel agencies and saw a big increase in spending by holiday makers. Many cafes now have electric dispensers (自動售貨機 ) that release the smell of freshly roasted coffee near their entrances, subtly encouraging customers to e in and have a drink or snack. Even prestigious car maker RollsRoyce has been spraying the inside of its cars to enhance the smell of the leather seats. ―The sense of smell is probably the most basic and primitive of all human senses,‖ explains researcher Jim O‘Rordan. ― There is a direct pathway from the olfactory (嗅覺的 ) ans in the nose to the brain.‖ It is certainly true that most people find certain smells incredibly strong, stringing memories and feelings in a way that few other stimulants (刺激物 ) can rival. It is a phenomenon marketing consultants have long recognized, but until recently have been unable to harness. ―We‘ve made great progress but the technology of odour production is still in its infancy,‖ says O‘Riordan, ―Who knows where it will take us.‖ 31. Artificial smells have NOT been used in A cafes B banks C travel agencies D supermarkets 32. Researchers believe that introducing the ―smell of money‖ into banks will encourage people A to spend money B to feel confident about banks C to earn more money D to withdraw money from banks 33. The difficulty of producing the ―smell of money‖ lies in that A people‘s attitudes toward money are different B it‘s hard to identify and analyze it C no technology can do it D experts have no motive 34. The word ―harness‖ in the last paragraph is closest in meaning to A see B study C control D understand 8 35. Researchers think A artificial smells help to improve people‘s memory B the technology to produce artificial smells is in the early stage C artificial smells are harmful D the production of artificial smells is profitably 第二篇 Spoilt for Choice Choice, we are given to1 believe, is a right. In daily life, people have e to expect endless situations about which they are required to make decisions one way or another. In the main2, these are just irksome moments at work which demand some extra energy or brainpower, or during lunch breaks like choosing which type of coffee to order or indeed which coffee shop to go to. But sometimes selecting one option as opposed to another can have serious or lifelong repercussions. More plex decisionmaking is then either avoided, postponed, or put into the hands of the army of professionals, lifestyle coaches, lawyers, advisors, and the like. waiting to lighten the emotional burden for a fee. But for a good many4 people in the world, in rich and poor countries, choice is a luxury, not a right. And for those who think they are exercising their right to make choices, the whole system is merely an illusion, created by panies and advertisers wanting to sell their wares5. The main impact of endless choice in people39。它要求應(yīng)試者能綜合運用英語語言知識和閱讀技能來理解本專業(yè)的或一般內(nèi)容的英語書面材料。 語法知識 在以往的考試中，最常見的一個測試項目就是對語法知識的考查。每個專業(yè)類別的考試各分 A、 B、 C 三個等級。每個級別的試卷內(nèi)容，除綜合類外，普通英語和專業(yè)英語題目各占 50％。全國職稱英語等級考試中是否也考語法呢？大綱明確指出：考試重點是考查應(yīng)試者的閱讀理解能力。具體來講，閱讀能力主要包括下列幾個方面： ● 掌握所讀材料的主旨和大意； 3 ● 了解闡述主旨的事實和細(xì)節(jié)； ● 利用上下文猜測某些詞匯和短語的意義； ● 既理解個別句子的意義，也理解上下文之間的意義關(guān)系； ● 根據(jù)所讀材料進行判斷和推論； ● 領(lǐng)會作者的觀點、意圖和態(tài)度。s lives is anxiety. Buying something as basic as a coffee pot is not exactly simple. Easy access to a wide range of consumer goods induces a sense of powerlessness, even paralysis, in many people, ending in the shopper giving up and walking away6, or just buying an unsuitable item that is not really wanted in order to solve the problem and reduce the unease. Recent surveys in the United Kingdom have shown that a sizeable proportion of electrical goods bought per household are not really needed. The advertisers and the shareholders of the manufacturers are, noheless, satisfied. It is not just their availability that is the problem, but the speed with which new versions of products e on the market. Advances in design and production mean that new items are almost ready by the time that goods hit the shelves7. Products also need to have a short lifespan so that the public can be persuaded to replace them within a short time. The classic example is puters which are almost obsolete once they are bought. At first, there were only one or two available from a limited number of manufacturers, but now there are many panies all with not only their own products but different versions of the same machine. This makes selection a problem. Gone are the days when one could just walk with ease. into a shop and buy one thing8。請根據(jù)短文內(nèi)容，為每題確定 1 個最佳選項。 閱讀理解能力 前面我們已經(jīng)提到，職稱英語的等級考試的測試重點是考查應(yīng)試者的閱讀理解能力。 需要指出的是，職稱英語等級考試所涉