外文翻譯(中華老字號(hào)經(jīng)營(yíng)策略)-免費(fèi)閱讀
【正文】 特許經(jīng)營(yíng)的核心，就是要開發(fā)一套設(shè)計(jì)科學(xué)、流程合理、高效運(yùn)轉(zhuǎn)的、標(biāo)準(zhǔn)化的、可以復(fù)制的系統(tǒng)，這個(gè)系統(tǒng)可以放到任何地方去復(fù)制。其實(shí)， “ 百年老店 ” 的品牌價(jià)值讓 “ 店外人 ” 垂涎三尺。老字號(hào)品牌需要不斷充值，重視品牌價(jià)值建設(shè)和提升。對(duì)于新品牌，情況也好不到哪兒去，據(jù)統(tǒng)計(jì)，市面上每天 有 3000 把假冒的 “ 十八子 ” 刀具交易，防不勝防。老街靠 “ 老字號(hào) ” 揚(yáng)名， “ 老字號(hào) ” 又以老街的網(wǎng)點(diǎn)，集人緣地緣之優(yōu)勢(shì)，集中展示 “ 老字號(hào) ” 豐富的文化內(nèi)蘊(yùn)，彼此相得益彰。 近 20 年來，其湯包已由過去的單一鮮肉熟湯包，發(fā)展到 12 大系列、 18 個(gè)花色、 8 種味感。 青島的老字號(hào) “ 春和樓 ” 飯店， 1897 年由創(chuàng)建，曾經(jīng)是島城達(dá)官貴人聚會(huì)設(shè)宴的場(chǎng)所。D capabilities in the lead up to strengthen the economic situation improved, thus enhancing the technical superiority, innovation and stop fake frequent. (5) Emphasis on brand value “Old familiar” brand itself is a huge intangible asset, so the advantages to be brought into full play. First of all, to strengthen the awareness of trademark registration, attention to the assessment of intangible assets, so that the quantitative value in applied gold standard. Or can be “honored” the naming rights for public auction sale, or paid a period of use, or to invest in intangible assets font size graft, so that “old” will display a new vitality. At the same time, brand strength is the strength of brand integration and petition font size. Own brand, does not mean a petitive strength. Only the brand or that only our ancestors left behind wellknown mercial size, but not the actual petitiveness of enterprises will eventually lose the brand. Old Brands need to constantly recharge and attach importance to building and enhancing brand value. Building brand value, brand 沈陽(yáng)航空 航天大學(xué)北方 科技學(xué)院 本科畢業(yè)設(shè)計(jì)（ 外文翻譯 ） 4 image and brand needs to make efforts on cultural meaning, so “old” need to look at the brand39。s old and famous “Spring and the floor,” hotel in eighteen niyseven years by creating, once the Castle hosted a meeting place for dignitaries. Before nieen niysix years, it was once caught in the verge of collapse situation. After some calm thinking, the operators that should be honored not only decline, but it should be a valuable asset, and give full play to its own characteristics, goodwill advantage, in this based on the innovation, so that old and famous of this intangible asset will display a new life. On the Shandong cuisine, spring and floor can take the top spot in the island city, technology, features, already wellknown absolute advantage, the problem lies in the backward management tools and dishes do not taste the novelty. Crux of the problem found, they first won the bank and financial support, invested one million Yuan to transform a new entrance hall, in the original basis of simple and elegant, blended with modern style, according to the characteristics of the consumers of Qingdao will be market positioning in mass consumption. Then they made a big fuss in innovation, will feature the introduction of the field in spring and the old and famous buildings, since nieen niyseven years, the Shanghai Museum, Shanghai local cuisine Dexing, Ningbo of Zhejiang cuisine Mandarin Garden, Suzhou, Jiangsu cuisine, etc. may have on building appearance in spring and the floor, so a real treat a
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