外文翻譯---用新方法保持顧客忠誠(chéng)-免費(fèi)閱讀
【正文】 商家看到了忠誠(chéng)項(xiàng)目帶來(lái)的好處，在這樣的背景下，許多人推測(cè)美國(guó)航空公司的忠誠(chéng)項(xiàng)目比其自身更有價(jià)值。在市場(chǎng)營(yíng)銷(xiāo)管理者協(xié)會(huì)的民意調(diào)研中，百分之五十四的人說(shuō)當(dāng)某品牌的產(chǎn)品或者服務(wù)沒(méi)有達(dá)到他們的要求時(shí)他們放棄成為會(huì)員的資格。因此消費(fèi)者已經(jīng)知道任何有關(guān)節(jié)省的計(jì)劃你都會(huì)因?yàn)槠淇鋸埮c吹噓付出代價(jià)，而且你將要支付一些通過(guò)你手機(jī)傳來(lái)的不相關(guān)的費(fèi)用。 獲取主要利益 實(shí)際上，當(dāng)調(diào)查對(duì)象被問(wèn)及指出成為忠誠(chéng)計(jì)劃成員的三個(gè)主要好處是什么時(shí)，最多人選擇的選項(xiàng)是折扣優(yōu)惠，占百分之六十六；百分之四十三的人選擇更好的產(chǎn)品和服務(wù)僅次于第二位。我們的研究表明 2020 年有百分之六十七點(diǎn)七的顧客參與該項(xiàng)目，與 2020 年相比增加了十九個(gè)百分點(diǎn)，當(dāng)時(shí)有百分之五十七的顧客忠誠(chéng)于一個(gè)公司，科洛柯公司的合伙人凱利 .拉維佳說(shuō)到。 這些消極情緒是否反映忠誠(chéng)賣(mài)家缺 少有效的溝通，亦或是大部分的忠誠(chéng)計(jì)劃根本毫無(wú)價(jià)值。 建立顧客忠誠(chéng)，從基層開(kāi)始。在網(wǎng)上進(jìn)行消費(fèi)者滿(mǎn)意調(diào)查是較為方便和有效的途經(jīng)，而且它為廠商與顧客溝通交流提供了一個(gè)平臺(tái)，易于贏得信任與忠誠(chéng)。 經(jīng)理和主管應(yīng)該通過(guò)直接參與監(jiān)管促進(jìn)顧客服務(wù)教育，從而達(dá)到顧客積極互動(dòng)，問(wèn)題有效解決，員工努力工作的良好效果。滿(mǎn)意的顧客比較可能再次購(gòu)買(mǎi)，他們會(huì)在同一家店或公司花費(fèi)更多的錢(qián)，也會(huì)介紹認(rèn)識(shí)的人來(lái)交易。 whose loyalty is tested are apt to bail out of loyalty programs. In the CMO Council polling (conducted during the third quarter of last year,) 54 percent said they39。s important, after all, to remember that consumers39。if you build it, they will e39。畢業(yè)論文（設(shè)計(jì)） 外文翻譯 一、 外文原文 標(biāo)題 ： Let Go of Old Ideas to Hold on to Your Customers 出處： Moore, Terry. Let Go of Old Ideas to Hold on to Your Customers .American Banker, 2020(12), 175(189) One of the most important things any pany can do to help ensure its survival is invest in practices that create consumer loyalty and good customer service is the foundation on which businesses can build satisfactory relationships with clients. Creating an environment that is friendly and weling for customers, provides the goods and services they need in a timely manner and operates in a way that is convenient for the customer is a model any business should use. Customer Loyalty and Customer Satisfaction Creating customer loyalty begins with panies that invest time and effort into making sure customers leave interactions feeling a sense of satisfaction, whether it’s because they received a good deal or were able to resolve an issue. Satisfied customers are more likely to return to the business, spend more money there and encourage others to do business there as well. Whether it’s a retail business or a restaurant, any pany should work toward creating consumer loyalty. Customer service is the most important part of building strong relationships with customers. Employees are the human face and voice of the pany, and a bad experience can drive customers away. Investing in customer service training and education should be of primary importance to business owners and managers. There are many ways to teach employees how to greet and help customers, as well as how to solve problems. Customer Service Education – Employee Training Training employees in proper customer service can involve extended training sessions, especially for new employees. Customer service education helps to set up defined expectations for employee behavior, including models of greeting and aiding customers, learning the chain of mand among employees and creating a team of employees with a shared goal. Employee training should focus on generating a positive atmosphere and setting clear goals for employees. Additionally, managers and supervisors should receive training in conflict management to help mitigate disputes between employees, as well as deal with customer problems. Managers and supervisors should also engage directly in ongoing customer service education by monitoring and rewarding positive interactions with customers, problemsolving and hard work. Holding regular meetings to discuss problems and answer questions is a good time to publicly mend employees who are performing well. Have employees develop a mission statement or a
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