外文翻譯---經(jīng)營策略與產(chǎn)品策略的比較-免費閱讀
【正文】 最重要的是無論如何你問對了正確的問題并且作出艱難的決定。每隔幾個月有其他難題的亞馬遜網(wǎng)絡(luò)服務(wù)補丁將會發(fā)布。我特別喜歡用亞馬遜作例子，因為它們表明了很多優(yōu)秀經(jīng)營策略（和良好的產(chǎn)品戰(zhàn)略）的觀點。該業(yè)務(wù)保持投資組合，企業(yè)可以而且應(yīng)該調(diào)整該產(chǎn)品投資組合來推動企業(yè)和市場的發(fā)展。例如，從直銷模式（你自己的銷售隊伍直接將產(chǎn)品銷售給顧客）到一個在線銷 售模式（客戶從你的網(wǎng)站購買）都是一個經(jīng)營策略。卡根 與我最近的產(chǎn)品策略主題一樣，我想要將這篇文章的焦點放在企業(yè)失敗的重要特征和根源，并且與經(jīng)營策略和產(chǎn)品策略之間的差異聯(lián)系起來。s credit, they realize that if they don39。t value it enough to pay for it. Maybe it39。d like to focus in this article on an important distinction and source of frustration in many panies, and that has to do with the differences between business strategy and product strategy. Many panies confuse or blur the two, and the result is easy to spot. The senior executives want to focus on the business strategy, but they find they are forced to make decisions at a level far below where they39。re being presented with lots of detailed product plans but without the business context. When I ask where the business strategy is, I39。ve even got their own growing consumer electronics business. I especially like Amazon as an example because they illustrate so many points of good business strategies (and good product strategies). Amazon may have made their business in selling hardcopy books and they39。s most important however is to make sure you39。當我問其中的經(jīng)營策略在哪，我經(jīng)常會得到一個茫然的眼神。在網(wǎng)上有很多賣東西的方法，很多創(chuàng)造財富的方法，以及很多開發(fā)或收購并且整合周圍產(chǎn)品供應(yīng)的方法。 營業(yè)額的保持需要通過投資組合來完成，企業(yè)可以調(diào)整產(chǎn)品投資組合為營業(yè)額和市場帶來發(fā)展?，F(xiàn)在，這些企業(yè)中每一個都有一個或多個產(chǎn)品的戰(zhàn)略。 有些產(chǎn)品策略將影響業(yè)務(wù)投資組合計劃，這證明你比別人更成功。 。經(jīng)營策略和業(yè)務(wù)投資組合計劃能提供預算和一系列的業(yè)務(wù)指標。同樣，他們努力工作去創(chuàng)造革命性的創(chuàng)新技術(shù)，以使他們能夠提供差異化的電子商務(wù)客戶體驗，但是他們作為電子商務(wù)的領(lǐng)先者，他們也一直提 供這一技術(shù)給他人（亞馬遜網(wǎng)絡(luò)服務(wù)），因為計算機業(yè)務(wù)將在未來的某
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