外文翻譯--網(wǎng)上零售的有效模式-免費(fèi)閱讀
【正文】 如今成就卓著的網(wǎng)上零售商們都非常清楚線上線下戰(zhàn)略互補(bǔ)、市場協(xié)調(diào)運(yùn)作，以及平衡投資的重要性。此外，大部分的研究主要集中在感興趣的方面，但是特定研究領(lǐng)域往往忽略，尤其是電子營銷服務(wù)與其他領(lǐng)域的鏈接。勞頓和勞頓（ 2020）指出， B2B電子商務(wù)市場，是指買方和賣方通過互聯(lián)網(wǎng)支付的信息交流，產(chǎn)品或服務(wù)。他們會利用禮品卡、富媒體廣告、網(wǎng)上廣告和電子郵件通知等一系列手段來吸引顧客。這些商家努力讓不同銷售渠道 實(shí)現(xiàn)充分互補(bǔ)，由此來銷售相對高利潤 的商品（例如家居用品或服裝）。采取薄利多銷戰(zhàn)略而取得成功的零售商常常是客流量驅(qū)動型商家。最高效的商家會通過向顧客提供優(yōu)惠，來吸引回頭客（例如，亞馬遜的會員年費(fèi)為 79 美元，包含無限制的兩日送貨服務(wù)）。我們一共發(fā)現(xiàn)了四種銷售模式，它們對所有零售商都有所啟發(fā)。.reducing marketing costs pare to traditional marketing media (Sculley andWoods, 2020)。 Pavaloia, 2020) are indicative of the fact that SMEs have started to respond positively to the changes brought about by the inter technologies. While the main concerns of SMEs are related to the generic SMEs characteristics of limited time/resources and expertise, B2B emarketplace provide a favorable environment for SMEs to。Retailing: What’s working online Journal of Marketing。 lower operating and marketing cost, better opportunity to promote their products/services, and enrich their overall marketing munications mix. Overall, the benefits of B2B emarketplace as reported by many academics and practitioners include: reducing search costs by facilitating parison of price, products, and services(Kandampully, 2020。.reducing numbers of marketing staff (Gloor, 2020). However, the current literatures do not fully explore the issues relating to the performances of B2B emarketplace from an emarketing perspective. In addition, much of the research is focused on particular research areas of interest often ignoring the links to others dimensions in particular emarketing services. Hence, there are concerns that the despite the efforts to promote adoption of B2B emarketplace from an emarketing perspective, SMEs are not fully aware of the opportunities and benefits (Stockdale and Standing, 2020). The literature provides insights into the current level of interenabler marketing technologies from B2B emarketplace to the marketers. The online and offline publications from both academics and practitioners indicated that, emarketing via B2B emarketplace is a modern marketing practice for buying and selling goods/services, exchange information/ideas via the inter associated with munication and promotional purposes. The frameworks suggested by various authors including Chaffey (2020), Gloor (2020), Kierzkowski et al. (1996) makes a significant contribution to knowledge in the areas of emarketing that has the potential to create petitive advantage and enhance customer value. However, it appears that there is limited exploitation of such frameworks by industry professional. In order to develop a better understanding of the topic under study, this paper will adapt a multidisciplinary approach by integrating。 無實(shí)體門店的零售商可以通過成為“高效型商家”或“特定領(lǐng)域龍頭商家”而取得卓越業(yè)績。在前 100 家直銷零售商中，只有 7 家是高效型商家，但它們占了網(wǎng)上銷
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