【正文】 it begins with a lowercase letter Lit. search。1 來自 中國(guó)最大的資料庫(kù)下載 WRITING CLEAR AND INTERESTING SLIDES 2020， Shanghai THE BOSTON CONSULTING GROUP 2 來自 中國(guó)最大的資料庫(kù)下載 WRITING CLEAR AND INTERESTING SLIDES 3 來自 中國(guó)最大的資料庫(kù)下載 TODAY’S OBJECTIVE To give you the tools to write slides that municate the results of our work in a way that helps clients understand, accept, and use those results This session will help you through the process of writing slides ? From choosing the most appropriate slide type – words, tables, graphics ? To writing a slide that is clear and interesting 4 來自 中國(guó)最大的資料庫(kù)下載 WHAT PUZZLES YOU OR CHALLENGS YOU THE MOST WHEN WRITING SLIDES? 5 來自 中國(guó)最大的資料庫(kù)下載 WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDES How to use slides in a presentation How to choose among words, tables, graphics How to display information on slides effectively Good slides, bad slides 6 來自 中國(guó)最大的資料庫(kù)下載 STRONG GROWTH IN OTHER PRODUCTS OFFSET BY PARTS’ DECLINE Alarm amp。 BCG analysis Example 22 來自 中國(guó)最大的資料庫(kù)下載 MARKET PROJECTION PRIMARILY BASED ON COUNTRY STATISTICS AND CONSUMER RESEARCH Projection Methodology China market potential Parameters Drivers Source Volume Growth Revenue of babies % on BF Average consumption Average price by product type Weighted volume X X X Future trend of parameters ? Birth rate ? Population ? Geography ? Ine ? Age of baby ? Usage behavior ? Product by stage ? Manufacturer ownership ? Package type ? Share ? Birth growth rate ? BF usage trend ? Price trend ? Consumer research ? Crosscountry parison ? Statistics Bureau ? Competitive analysis ? Store checks ? Trade interviews ? Statistics Bureau ? Consumer research ? Desk research ? ERC report ? Competitive interviews Example 23 來自 中國(guó)最大的資料庫(kù)下載 WHAT DO YOU WANT TO SAY? Column Pie Line Stacked Column Map Bubble Relationship Multiple Pie Area Bar Spider Scatter Changes over time Parts of a whole Comparison of several items or places Relationships between variables Descriptive Explanatory Simple information Complex information When to use what? 24 來自 中國(guó)最大的資料庫(kù)下載 SOME BASIC RULES FOR DESCRIPTIVE GRAPHICS For Time Series, Use a Column or Line Chart Western cultures read time as moving from left to right ? Common convention Use a column or stacked column chart if ? Fewer than ten or so time periods ? Data is accumulated in discrete occurrences ., periods of production Use a line or area chart if ? More than ten or so data points/periods ? Data is continuous or cumulative ., number of stores, stock prices by days ? Trends (., slopes) are the point you want to make 25 來自 中國(guó)最大的資料庫(kù)下載 GROWTH IN TRADE FINANCE SLOWED AND WILL REMAIN SLUGGISH Trade finance expected to decline 10% in 1998 232513152422190510152025301992 1993 1994 1995 1996 1997 1998ETotal trade finance (US$B) 15% 27% 16% 9% ? Slowdown in external trade has contributed to the decline ? Expected trade set back in the near future will further make trade finance decline Source: HK banking industry。 the fourth letter is a dot point (no cap)。 it also begins with a capital letter the third level is called a dash point。 IMD。 detection 2,551 958 Broad diffusion 5,303 2,400 IR sensors 2,372 827 Chloride 1,524 () 624 Bulk chloride 1,270 () 641 Parts 152 () () (15) () Design 691 5 () 138 Total 13,863 100 () 5,573 100 Product 1991 Sales ($000) Sales % of Total 198791 CAGR (Real %) GM (%) GM ($000) GM % of Total Source: Annual Division Budget Messages are buried in the data Example 7 來自 中國(guó)最大的資料庫(kù)下載 THE REDESIGN PROCESS INVOLVES FOUR DISCRETE STAGES Extensive customer analysis ? Customer service and support requirements Detailed internal diagnostic ? Time spent by activity by responsibility ? Capacity of the system ? Current contact model does not have capacity to serve all customers adequately ? Several low value areas consume time ? TSE time consumed by activities which could be handled more efficiently by other resources ? No sales growth from current model ? Lots of opportunity to leverage other resources, like CAS ? Most customers receptive to remendations that allow us to leverage sales force time Analysis Findings Customer Technical Assistance Technical Assistance Ordering Technical Assistance Technical Assistance ES