【正文】 If you want to use a celebrity to promote the product 討論部分 1. Programme for New Staff The manufacturing pany you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme. Discuss the situation together, and decide: ? what should be covered by the training programme ? how else new staff can be helped to settle into their jobs as quickly as possible What was your first day at work/college like? What advice would you give to a new colleague joining your pany or college? (Why?) Should all staff continue to receive training after they join a pany? (Why/Why not?) Is there any training that you would like to receive? (Why/Why not?) Why is it important for staff to receive feedback on their performance at work? How should a pany deal with a member of staff whose performance is poor? (Why?) 2 Company Dress Code Your Managing Director is unhappy with the general standard of dress among staff. You have been asked to make remendations about introducing a dress code or pany uniform. 中國(guó)最大的管理資料下載中心 (收集 \整理 . 部分版權(quán)歸原作者所有 ) 第 6 頁(yè) 共 12 頁(yè) Discuss the situation together, and decide: ? what the advantages and disadvantages of having a pany uniform would be ? what kind of dress code would be appropriate for staff in different types of jobs What do you think about people wearing uniforms at work? (Why?) Do you think it is important what people wear to work? (Why/Why not?) Do you think business dress is being less formal nowadays? (Why/Why not?) What other kinds of rules for staff should panies have? (Why?) Is there any rule you would like to introduce or change at your place of work or study? (Why/Why not?) Do you think relationships between employers and staff will change in the future? (Why/Why not?) 3 Staff Training Your pany has decided to use an outside agency for training sales staff. You have been asked to have preliminary discussions with the agency to anise this. Discuss the situation together, and decide: ? what information you will need to provide for the agency ? what kinds of questions you will need to ask the agency What other arrangements would have to be made for the training programme? (Why?) If you were offered training by your pany, would you accept? (Why/ Why not?) What are the advantages of using an external agency to train staff? (Why?) Are there any disadvantages in using an external agency to train staff? (Why/Why not?) How would you decide which training agency to use? (Why?) What kinds of benefits, apart from training, are appropriate for panies to offer staff? (Why?) 4. Company Video The manufacturing pany you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video. ? Discuss the situation together, and decide: ? which departments and activities in the pany should be included in the video ? which pany personnel should appear in the video If you were asked to appear in a pany video, would you be happy to do so? (Why/Why not?) Why do you think a pany video might be a good idea? Are there any disadvantages in investing in a pany video? (Why?) In what other ways can panies promote themselves to potential customers? (Why?) What other methods can panies use to attract potential investors? (Why?) Why is image important to panies? 5. Business Magazine Article An international business magazine is sending a journalist to write about your region, and wants to include an article about the retail pany you work for. You have been asked by your pany to help the journalist plan the article. Discuss the situation together, and decide: ? what kinds of information should be included in the article ? how this article could benefit your pany Which people in the pany should the journalist meet? (Why?) Are there any possible disadvantages in allowing journalists inside a pany? (Why/Why not?) What kinds of business articles do you find m_st useful? (Why?) How can panies ensure they maintain good relationships with the press? What other effective ways are there for panies to publicise what they do? Do you think international business magazines will continue to be important in the future? (Why/Why not?) 6. Opening a Branch Abroad The retail pany you work for has decided to open a branch abroad for the first time. You have been asked to help with the planning of the new branch. Discuss the situation together, and decide: ? what staffing arrangements might be necessary for the new branch 中國(guó)最大的管理資料下載中心 (收集 \整理 . 部分版權(quán)歸原作者所有 ) 第 7 頁(yè) 共 12 頁(yè) ? which information about premises in that country it would be useful to find out about What other preparations might be necessary before opening a branch abroad? (Why?) What are the advantages to a pany of employing local staff? What advantages could there be for a pany in transferring staff between branches in different countries? If you were offered ajob in a new branch abroad, would you be happy to accept it? (Why/Why not?) How can good munication links be maintained between a new branch and the head office? How can panies help staff to settle into a new country? 7. Entertaining Foreign Clients Your pany is entertaining a group of foreign clients for three days, including one nonworking day. You have been asked to plan a programme for the visit. Discuss the situation together, and decide: ? what kinds of activities would be suitable for the visit ? what information it would be useful to know about the clients before finalising the programme What kinds of arrangements need to be made before foreign visitors arrive? (Why?) Are there any disadvant