華信惠悅-importanceofculturalintegrationinma(ppt40)-經(jīng)營(yíng)管理-免費(fèi)閱讀
【正文】 and employees39。 A Statistics A Case Study WW’s Approach to Cultural Integration What is Culture? Q amp。 A reported the top challenge to be integrating two anizational cultures. 10 How integration is handled will make the difference between success or failure ... ? Earlier realization of financial “deal” goals (. cost synergy, strategic initiatives) ? Protect productivity ? Maintain customer focus ? Smoother transition ? Employees are focused on their jobs and not on personal issues 11 Organizational Effectiveness Levers Career Development Performance Management Staffing Compensation, Benefits amp。A Survey, November 1998 Activities required for “successful” integration Downsizing Redeployment of workers Recruitment of new staff Retraining workforce Alignment of p amp。 A Statistics A Case Study WW’s Approach to Cultural Integration What is Culture? Q amp。 A Survey 1998 (190 CEOs, CFO, Top Executives) ? 75% are clearly disappointing or outright failures Source: Watson Wyatt Worldwide Mamp。 Lybrand) : In 100 failed or troubled mergers, 85% of executives who were surveyed said the major problem was differences in management style and practices. ? 1996 (British Institute of Management) : reported the difficulties involved in merging two cultures to be a major factor in M amp。 A 13 What is culture? Definition of Culture: ? The attitudes and benefits about something that are shared by a particular group of a people or in a particular anization (Longman) ? The set of important assumptions that members of a munity share in mon ( Schein) Simply put : “ Corporate Culture is the way you do things in your anization” 14 Reflects “What is tangible”, . ? Organisational structure amp。 A 19 A Case Study: Background Information ? Two anizations merged to form a new entity ? Both anizations existed as government statutory boards with regulatory functions ? New pany got listed on the local stock exchange with a clear bottomline objective ? New pany aims to be performancedriven, improve petitiveness and grow through strategic partnerships 20 ? Interviews ? Focus Groups ? Management Workshop Best Practice Research ? Interviews ? Focus Groups ? Corporate Culture Audit Current Culture ? List of Desired Values ? Behaviour Indicators Culture Development Programs Desired Culture The Process of Culture Development 21 Mission ? 1 in the region ? Customer Focused ? Profit Driven Internal Environment ? Professional and flexible ? Better decision making process ? Clear Performance based rewards ? More Interdepartment collaboration ? Tailored employee munication Strategy ? BottomLine orientation ? Profitable products and services ? Cost efficiency ? Market confidence ? Expansion into other markets ? Strategic alliances ? Service efficiency ? Technology is important External Environment ? Intense petition ? Increasing customer demands and sophistication ? Leveraging leadingedge technology Core Values?? What is the Current Culture? 22 Defining the new Core Values Strategy Mission Inte
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