【正文】 000): 67,000 T o p o f M i n d T o t a l U n a i d e d T o t a l M e n t i o n sLocal Brands Great Wall Original Special oil Others Imported/JV Brand Shell Mobil Caltex Esso Castrol BP Others Shell Helix Red Helix Super Rotella Mobil Delvac 1300 Delvac 1130 Delvac 1330 Special Super IMPORTED/JV OIL BRAND AWARENESS SPECIFIC MODEL I (Q1a/b) 8961677846433161382445264118956212866% 25% 50% 75% 100%T o p o f M i n d T o t a l U n a i d e d T o t a l M e n t i o n sBase: All respondents UNWTD Base: 355 WTD Base (39。 000): 16,384 14,009 288 2,087 2,048 14,335 1,979 4,517 10,337 1,529% % % % % % % % % %On c e ever y 2 d ays 5 6 * * * 6 * * 8 *On c e ever y 37 d a ys 22 23 * 19 24 22 25 34 17 26On c e ever y 2 w ee k s 48 45 100 62 52 48 50 35 54 47L es s t h an o n c e 2 w eek s 24 26 * 16 24 24 25 32 21 26M ean (d ay s ) Base: Respondents who regularly topup the oil T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l u s e rX i a L i C i t r oe nS a n t a n a /J e t t a /O t h e rS h e l lNo n S h e l lS h e l lHe l i x R e dUNW T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( ? 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 ,8 0 9 5 5 ,1 9 1 8 ,6 8 5% % % % % %Q u a l i t y 97 94 92 96 96 98P r i c e 89 91 75 78 91 78B r a n d 78 68 66 79 74 75No C o u n t e r f e i t 73 56 62 77 67 78E a s i l y f i n d i n t h e m a r k e t 21 23 17 16 23 11R e c o m m e n d e d b y m a n u f a c t u r e r19 17 8 20 18 14R e c o m m e n d e d b y s h o p ? s 19 16 9 23 16 26W o r d o f m o u t h 12 14 11 13 12 15FACTORS TO BE CONSIDERED IN SELECTING OIL BRAND (Q7a) 9689756922181712% 50% 100%Base: All respondents T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l u s e rX i a L i C i t r oe nS a n t a n a /J e t t a /Ot h e rS h e l l No n S h e l lS h e l lHel i x R e dUN W T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( ? 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 ,8 0 9 5 5 ,1 9 1 5 ,6 8 5% % % % % %Qu a l i t y 67 61 65 71 64 71P r i c e 14 15 11 7 17 5No c o u n t e r f e i t 9 11 12 10 9 8B r a n d 6 2 11 6 6 9MOST IMPORTANT CONSIDERATION FOR BRAND SELECTION (Q7b) 651596% 50% 100%Base: All respondents FAVOURABILITY FOR THE NEW OIL CONCEPT (Q10) 2% 1% 5% 5% 1% 2%69%74%57%33%52%72%57%29%25%38%61%47%25%43% Total XiaLi Citroen Santana/ Shell NonShell Shell Helix Red Jetta/Other UNWTD Base: 355 139 93 123 99 256 76 WTD Base (‘000): 67,000 50,000 10,000 7,000 11,809 55,191 8,685 Base: All respondents D i s l i k e v e r y m u c h D i s l i k e s o m e w h a t N e i t h e r n o r L i k e s o m e w h a t L i k e v e r y m u c hT o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l Us e rX i a L i C i t r oe nS a n t a n a /J e t t a /Ot h e rS h e l lNo n S h e l lS h e l lHe l i xR e dUNW T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( ? 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 .8 0 9 5 5 .1 9 1 8 .6 8 5% % % % % %A n y 100 100 100 100 100 100E xt r a /s t r o n g a n t i w e a r a d d i t i v e s 64 54 64 76 59 76C an m i n i m i ze b r e ak d o w n 33 33 37 32 33 30C an r ed u c e m ai n t e n an c e c o s t 30 36 29 35 30 3356 52 59 50 57 47Hi g h vi s c o s i t y 33 31 0 45 31 40Hi g h s t a b i l i t y 33 27 32 36 31 34R e d u c e o p e r a t i o n c o s t 22 20 24 19 22 16Ha ve s u c h a d d i t i v e s 18 10 24 36 13 36S a ve m a i n t e n a n c e t i m e 15 16 17 11 17 1311 6 9 6 11 6M u l t i g r a d e o i l 11 6 5 5 10 5P r o vi d i n g e xt r a p r o t e c t i o n 5 8 8 7 6 7L o n g o i l d r a i n i n t e r v a l 4 5 8 2 6 1LIKES ABOUT NEW OIL CONCEPT (Q11a) 10064553433211915109653331% 50% 100%Prolong average oil driven interval 20% Special Design for those longtime running vehicles Base: All respondents Note: Mentions less than 5% is neglected T o t a l T A X I M o d e l S p e c i f i c B r a n d / M o d e l u s e rX i a L i C i t r oe nS a n t a n a /J e t t a /O t h e rS h e l lNo n S h e l lS h e l lHe l i x R e dUNW T D B a s e : 355 139 93 123 99 256 76W T D B a s e ( ? 0 0 0 ) : 6 7 ,0 0 0 5 0 ,0 0 0 1 0 ,0 0 0 7 ,0 0 0 1 1 ,8 0 9 5 5 ,1 9 1 8 ,6 8 5% % % % % %A n y 5 8 11 8 6 4T o o h i g h v i s c o s i t y 2 3 5 6 1 2O i l v i s c o s i t y c h a n g e s a l o n g w i t h s e a s o n s2 1 3 1 2 *DISLIKES ABOUT THE NEW OIL CONCEPT (Q11b) 622% 5% 10%Base: All respondents PERCEPTION OF THE NEW OIL COMPARED WITH THE BRAND USED MOST OFTEN (Q11c) 1 1 4 526% 26%25%28%51%21%46%73% 73%75%72%46%79%49%W o r s e S a m e B e t t e r Total XiaLi Citroen Santana/ Shell NonShell Shell Helix Red Jetta/Other UNWTD Base: 355 139 93 123 99 256 76 WTD Base (‘000): 67,000 50,000 10,000 7,000 11,809 55,191 8,685 Base: All respondents T o t al T A XI M o d el S p ec i f i c B r an d / M o d el u s erXi aL i C i t r oe nS an t an a/J et t a/Ot h erS h el lNo n S h el lS h el lHel i x R edUNW T D B as e: 256 97 70 89 56 200 45+W T D B as e (? 000): 49,074 36,511 7,539 5,023 5,389 43,685 4,270% % % % % %Any 100 100 100 100 100 100E xt r a A n t i w ear ad d i t i ves 64 57 64 74 62 74C an m i n i m i ze b r e ak d o w n / s t r o n g A n t i w ear ab i l i t y37 34 46 49 36 43C an r ed u c e m ai n t e n an c e 39 29 28 33 37 38R ed u c e w ear t o t h e m ac h i n e 3 9 5 7 4 9P r o l o n g aver ag e o i l d r ai n i n t er val b y 20%49 50 55 48